Can Sony be a ‘smart’phone without Ericsson?
Sony Xperia S is the first product from Sony Mobile Communications after Sony bought out Ericsson’s 50 per cent stake in Sony Ericsson. With the presence of fierce competitors who have established their grip over the exponentially growing smartphone segment, will Sony succeed in creating a flutter? Over the years, Sony has built a reputation for itself as a premium brand in the consumer electronics business and enjoys a loyal customer base. Read More
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Ford that launched the premium automatic powershift version of its sedan, Fiesta, yesterday, will focus not only Ajay, its representative target audience but his family too. Speaking to Pitch, Nigel Wark, Executive Director, Marketing, Sales and Service, Ford India, said,
Courtesy: CNBC TV18 (Storyboard) If 2010 was a sunshine year for the media advertising industry, 2011 reminded the industry of 2009. ‘Slowdown’, while was a dirty word and no one wants to accept it, the fashionable word has been ‘Caution’.
The apple of every marketer’s eye, digital today, is expected to see a 50 per cent growth in the year 2012. Nigel Wark, Executive Director – Marketing Sales & Services, Ford India, is optimistic about the medium and shares that
Ford India has promoted PK Umashankar as the VP, Customer Service Operations. Umashankar, takes up the newly created position to take care of the customer service and satisfaction initiatives across the company. Umashankar, who earlier was the General Manager at
Ford entered the Indian market as early as 1995 with a 50:50 joint venture with Mahindra. It later bought the stakes in Mahindra Ford and renamed the company as Ford India Private Limited. Though Ford Ikon and Ford Fiesta have
In a candid chat with Ruchika Kumar of Pitch, Nigel Wark talks about key marketing strategies for Ford India. Excerpts: What are some of your key learnings from your postings in Australia, New Zealand, Thailand and India? That the customer
A marketers job goes beyond understanding consumer behaviour and to some extent involves an understanding of anthropology too, which makes his job that much difficult. Can someone from outside come and understand the local sensibilities better, particularly when you are
Creating a difference With its strong entry into the small car segment with Figo, Ford positioned itself on the centre-stage in India’s booming auto market. It went on to add various marketing initiatives to find connect with middle-class Indian consumers.
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