"Purnendu Kumar"

Will luxury brands lap up 100 pc FDI?

Will luxury brands lap up 100 pc FDI?

0 / January 13, 2012 8:40 AM

Opposed to popular belief that allowing 100 per cent in single brand retail will give impetus to luxury brands in India and bring down costs, experts do not have high hopes. The government of India, a couple of days ago

2011 Anniv Special: 50 Hits: KFC – Chickens cross the road

2011 Anniv Special: 50 Hits: KFC – Chickens cross the road

0 / October 25, 2011 12:49 PM

Smart Quotient: Offerings priced as low as Rs 20 To get a bigger bite of the value market, KFC, early this year, launched the Streewise range, putting itself directly in competition with McDonald’s Happy Price Menu (starting at Rs 20). The

2011 Anniv Special: 50 Hits: Reebok-Adidas -Tying the knot

2011 Anniv Special: 50 Hits: Reebok-Adidas -Tying the knot

0 / October 25, 2011 10:27 AM

Smart Quotient: The tie-up to draw on each other’s strengths In a major reshuffle of its top management, German sportswear giant Adidas recently appointed Subhinder Singh Prem, earlier Reebok’s MD, to head its Indian operations. This is in step with

The big fight

The big fight

0 / July 8, 2011 6:59 AM

The burger category in India is witnessing a lot of action from the two key players, McDonald’s and KFC. Early this year, KFC focused on getting a bigger bite of the value market with the launch of Streewise range. A

A new avatar

A new avatar

0 / June 6, 2011 9:22 AM

The jeanswear brand, Levi’s had been losing its premium image with the launch of Signature, which was launched in 2006. Making ammendments, Signature has morphed into Denizen. Is it a mere name change or are there any cosmetic changes as

A knotty affair

A knotty affair

0 / June 5, 2011 8:49 AM

Reebok was bought over by Adidas in 2006. Despite the takeover, the two brands have been able to move ahead without cannibalising each other. In fact Reebok is a much bigger brand in India, opposite to what it’s globally. The

Off Mark?

Off Mark?

0 / March 23, 2011 8:22 AM

It has been a decade since UK’s leading retailer Marks & Spencer (M&S) first set its foot on the Indian street. But unfortunately the brand has been struggling to find its feet in the country and place in the consumer