Can Sony be a ‘smart’phone without Ericsson?
Sony Xperia S is the first product from Sony Mobile Communications after Sony bought out Ericsson’s 50 per cent stake in Sony Ericsson. With the presence of fierce competitors who have established their grip over the exponentially growing smartphone segment, will Sony succeed in creating a flutter? Over the years, Sony has built a reputation for itself as a premium brand in the consumer electronics business and enjoys a loyal customer base. Read More
Air fragrances breathe fresh lease of life 0
Dabur spreads its beauty retail business; to add 30 NewU outlets 0
Heineken brings Arctic chill to consumers 0
Fujifilm gets LG’s former Business Head on board 0
Can older actresses still strike gold for marketers? 0
Dettol’s new soap opera for summers 0
Pregnancy is stylish: Destination Maternity assures to-be-mums 0
Parle G baby in pursuit of Gold 1
Pinkberry swirls into Indian yogurt market 0
Vu flashes 3D cameras 0
Television continued to be a medium of glory in 2011. Everything seemed right about it – the top genres such as general entertainment channels (GECs) and Hindi movies were innovating and competing aggressively. Infotainment was redefined to be factual entertainment
TV is still the most cost effective medium in India” – just about any Indian media observer quotes this statement every time the future of television and its effectiveness as a medium for advertisers is discussed. Industry leaders believe that
Over the past couple of years the Indian TV industry is witnessing a shift in TV viewing. The reason is that India has a fairly large young population, which has become conscious about the quality of television content. The youth
The year 2011 is expected to bring more good news for the television space. The biggest driver for this growth will be increasing penetration of the medium, larger reach, proliferation of new channels, and heavy cricket calendar. In the next
After the slowdown year 2009, the year 2010 was a year of optimism and growth for the TV industry. According to the Pitch Madison Media Advertising Outlook 2011, the TV medium grew at a phenomenal rate of 24 per cent
While most general entertainment channels (GECs) have run out of steam, or are in the race to acquire as many eyeballs as possible with limited content to sustain viewership, fatigue does not figure in the dictionary of Discovery Networks Asia
Dishing out a complete spectrum of highly differentiated infotainment content, Discovery Channel has carved a niche for itself in the Indian mind space. The channel with its entertaining as well as informative content is a welcome relief from the typecast
Comments