Can Sony be a ‘smart’phone without Ericsson?
Sony Xperia S is the first product from Sony Mobile Communications after Sony bought out Ericsson’s 50 per cent stake in Sony Ericsson. With the presence of fierce competitors who have established their grip over the exponentially growing smartphone segment, will Sony succeed in creating a flutter? Over the years, Sony has built a reputation for itself as a premium brand in the consumer electronics business and enjoys a loyal customer base. Read More
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With the sweaty and sultry summers all set to arrive, beverage marketers are also rolling up their sleeves to lure the consumers. And this time, Bollywood seems to be the flavour of the season for this category. Sprinkling stardust There
That’s the first reaction many people give when asked for their comments on 7UP’s new positioning. Since the brand deserted Fido Dido, its ex-mascot, 7UP’s been trying hard and experts say that even if the new positioning evokes mixed reactions,
Having failed to make an impression with ‘Gussa Hatao, Chill Machao’, PepsiCo’s lemon flavoured drink, 7UP and sub-brand Nimbooz has got a new positioning – ‘Dil Bole I Feel Up’ . The new positioning, according to the company imbibes the
Where’s my flavour? From ‘No One Can Eat Just One’ to the ‘Dillogical’ formula, Pepsico’s Lay’s chips have been creatively active in grabbing eyeballs. Lay’s recently revolutionised the Indian snack market with its co-creation strategy ‘Give Us Your Dillicious Flavour’.
Ruchira Jaitly, Vice President (Marketing), PepsiCo India (FritoLay division), started her career with Unilever, working in sales for personal products in Western UP and Rajasthan and later on brand activation and innovation in its hair wash category in a stint
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