Can Sony be a ‘smart’phone without Ericsson?
Sony Xperia S is the first product from Sony Mobile Communications after Sony bought out Ericsson’s 50 per cent stake in Sony Ericsson. With the presence of fierce competitors who have established their grip over the exponentially growing smartphone segment, will Sony succeed in creating a flutter? Over the years, Sony has built a reputation for itself as a premium brand in the consumer electronics business and enjoys a loyal customer base. Read More
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Smart Quotient: The tie-up to draw on each other’s strengths In a major reshuffle of its top management, German sportswear giant Adidas recently appointed Subhinder Singh Prem, earlier Reebok’s MD, to head its Indian operations. This is in step with
Introduction Have we cracked the rural puzzle? The first reaction of most of the marketers to this question will perhaps be “Yes”. But stop for a moment and think again. Look around and see how many products are there which
Reebok was bought over by Adidas in 2006. Despite the takeover, the two brands have been able to move ahead without cannibalising each other. In fact Reebok is a much bigger brand in India, opposite to what it’s globally. The
In 1995, when Reebok, the American sportswear company entered India, the odds were against it. Even though the economy was opening up, yet the purchasing power was low. Reebok, a premium brand was seen as one affordable to the affluent
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