Sam Balsara on ad spend growth in 2012 @ Pitch Madison Media Ad Outlook launch
0Sam Balsara, Chairman & MD, Madison World expects marketers to be cautious in the first half of 2012. However, there would be no negative growth
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Pitch CMO Summit 2011, New Delhi
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"Sam Balsara"
Coverage of Pitch Madison Media Advertising Outlook 2012 on CNBC TV18
0Courtesy: CNBC TV18 (Storyboard) If 2010 was a sunshine year for the media advertising industry, 2011 reminded the industry of 2009. ‘Slowdown’, while was a dirty word and no one wants to accept it, the fashionable word has been ‘Caution’.
Pitch Madison Media Advertising Outlook 2012 unveils on Feb 17
0Pitch Madison Media Advertising Outlook, the most coveted report on predictions of ad spends, is all set to be launched on February 17, 2012 in New Delhi. The special report, in its eighth year now, tracks and analyses how and
Marriage of Equals
0While one is a home-grown media superstar, the other is a globally recognised creative maverick. The media czar thrives on ‘seeing’ media trends ahead of the curve, and the creative guru has a long list of very buzzy campaigns. One
Pitch Media Agency Report 2010: The evolution – Riding on the media boom
0Let us rewind to early ’90s when media agencies started coming into their own. While media agencies are seen as ‘change agents’ in the ad-world, it is actually the fragmentation in the media platforms of ’90s that drove this disintegration
Pitch Internet Report 2010: Digital Planning – The deal makers
0Love it or hate it. You can’t ignore internet anymore,” says Viraj Malik, CEO and MD, Percept Knorigins, a leading online advertising and digital marketing agency in India. “This is very evident from the healthy rate at which the internet
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