Can Sony be a ‘smart’phone without Ericsson?
Sony Xperia S is the first product from Sony Mobile Communications after Sony bought out Ericsson’s 50 per cent stake in Sony Ericsson. With the presence of fierce competitors who have established their grip over the exponentially growing smartphone segment, will Sony succeed in creating a flutter? Over the years, Sony has built a reputation for itself as a premium brand in the consumer electronics business and enjoys a loyal customer base. Read More
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BlackBerry, which until a couple of years ago was known for its exclusivity for the corporate uses, has evolved and established itself as a youth brand. Now, the brand is expanding its horizon even more in India and is increasingly
Professional networking site LinkedIn India, is hoping to attract a new set of audience – the B2B marketers. Hoping to promote the role of digital and social media as a potential tool to enhance B2B marketing, the specialised networking site
The mobile phone business contributes more than 50 per cent of the Samsung India’s annual revenue in the country. And all credit to the brand’s Galaxy range of smartphones. The brand has recently launched dual sim smart phone for the
The landscape for comparative marketing once again is buzzing with Rin and Tide’s latest tussle, and the battleground this time is print media. ‘You Decide’ is what HUL told its consumers making a comparison on the price. In another example,
Blue is the colour of the sky and the ocean, which often depicts vastness and harmony, and omnipresence. Yet the colour has been used for aggressiveness lately by brands. While Volkswagen asked people to ‘Think Blue’, Nike went a step
Advertising and marketing professional Santosh Desai is also a social commentator. Presently heading Future Brands, a branding service and consulting company, the IIM alumni is a columnist with several leading publications. In his present book, Desai, a graduate in economics,
After quite a disastrous 2008, when passenger car sales declined by 19 per cent to 83,059 units, the year 2009 figures are a sight for sore eyes. The automobile industry has outperformed the Indian economy in the last one year.
That the FMCG companies have done well over the past year is indicated by the fact that some of the leading brands have found a way into the Pitch India’s Top Marketers 2009 list. Reckitt Benckiser or RB, as it
Few events in India can match up to the spectacular extravaganza that the Indian Premier League has turned out to be. Cricket, though always larger than life in India, has reached the next level of entertainment with this gala event.
When the going gets tough, the tough get going. Clichéd it may sound, but it is true! Just look at the business and marketing trends in the last 12 months. Companies, who believed in themselves, and in their brands, have
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