Can Sony be a ‘smart’phone without Ericsson?
Sony Xperia S is the first product from Sony Mobile Communications after Sony bought out Ericsson’s 50 per cent stake in Sony Ericsson. With the presence of fierce competitors who have established their grip over the exponentially growing smartphone segment, will Sony succeed in creating a flutter? Over the years, Sony has built a reputation for itself as a premium brand in the consumer electronics business and enjoys a loyal customer base. Read More
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In a bid to titillate the Indian taste buds, Bharti Walmart has launched a varied range of ready-to-drink fruit based beverages under its Great Value brand. This is Bharti Walmart’s first step into the fiercely competitive beverage segment in India.
Jumpin is back. Last time the audience witnessed a campaign from the mango drink brand was in 2006. Six years later, the brand is back on TV and is pushing hard on the marketing front. However, while Jumpin was away,
It’s a bird! It’s a plane! It’s a kite! It’s Kingfisher! And originally it was a beer. The brand has been at the receiving end of media glare since its debacle in the aviation industry of becoming a debt-laden airline.
Despite being a late entrant in the industry, Puma India, wanted to create a strong distribution foothold in India before embarking upon an aggressive advertising spree. For Puma India, ‘place’ has been one of the most important 4 Ps of
A product is quickly outdated…but a brand is timeless. Thus, it takes years of hard work for a product to metamorphose into a brand and strong brands are built on intangible attributes, ones that emotionally connect with consumers. Most marketers
By Ashish Jha Unlimited drinks, starters, cocktails and partying worth ` 4,650 is on offer at 89 per cent discount, for just ` 499… time ticking…,” reads an offer on a leading deal-driven website. Another offer on the same website
If you can’t explain it simply, you don’t understand it well enough! We aren’t very sure, when Albert Einstein said these words, if he was talking to the marketers on the approach they need to adopt to talk to the
Staying relevant to consumers’ needs and enabling tailor-made offerings to suit them, is the trick to remain a leader in any industry. And Domino’s has been following the trick very ardently, putting the brand on 17th position on Pitch India’s
In a year marred with slowdown and prices rising through the rough, one idea came cheap: Walk when you talk. The idea would not only cut down on medical expenses, but would probably save many a transport bill. If executed
When the going gets tough, the tough get going. Clichéd it may sound, but it is true! Just look at the business and marketing trends in the last 12 months. Companies, who believed in themselves, and in their brands, have
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