"Shashank Srivastava"

IPL viewership changing gears

IPL viewership changing gears

0 / May 1, 2012 6:10 AM

The fifth season of the Indian Premier League (IPL) is halfway through and there have been some interesting trends emerging.  While Television ratings and sponsorships, which have been the most sought after in the first few seasons have seen a

Guerrillas turned out of IPL turf

Guerrillas turned out of IPL turf

0 / April 13, 2012 7:00 AM

Guerrilla marketing or ambush marketing is quite common around big sports related event. The most common form of guerrilla/ambush marketing is seen when one brand pays to become an official sponsor of an event and another competing brand attempts to

Marketers love IPL online

Marketers love IPL online

0 / April 4, 2012 7:55 AM

The headiness of the great Indian marketing cocktail – the Indian Premiere League (IPL) Season 5, has just begun. While TV, on-ground and team sponsorships have been marketer’s pick in the last few seasons of the league, this season some

MEC predictions for IPL-5; Read entire report online

MEC predictions for IPL-5; Read entire report online

0 / April 3, 2012 1:23 PM

The fourth edition of MEC IPL TV Rating Prediction has some positive forecasts for the fifth season of IPL T20 matches. The study also brings out some areas that would need attention for the long-term survival of the series. The

‘IPL not cost effective for Maruti’

‘IPL not cost effective for Maruti’

0 / March 30, 2012 10:51 AM

Maruti Suzuki one of the biggest automobile players in the country has stayed away from IPL in its initial years. But now the brand is associating itself with the platform though very selectively. In a candid interview with Pitchonnet.com, Shashank

How PR is becoming a marketing enabler

How PR is becoming a marketing enabler

0 / March 6, 2012 8:30 AM

Until now, Public Relations or PR has been seen as a channel of developing press relations and finding a place for brands in different publications and other media. Slowly, but surely, it is becoming a part of comprehensive marketing tool

Mapping the Marketers’ Mind

Mapping the Marketers’ Mind

0 / June 7, 2011 5:45 AM

Introduction Have we cracked the rural puzzle? The first reaction of most of the marketers to this question will perhaps be “Yes”. But stop for a moment and think again. Look around and see how many products are there which

A bumpy road?

A bumpy road?

0 / March 23, 2011 8:34 AM

Maruti Suzuki, the compact car leader in India, has aimed big with Kizashi, its latest offering in the luxury car segment in the country. Available in India, in two variants, the models are priced at around Rs 17 lakh. Kizashi

2,000 Crore NOT OUT

2,000 Crore NOT OUT

0 / March 22, 2011 8:33 AM

Cricket in India has always been big and it’s getting bigger by the day. As per TAM Sports data, cricket dominated television viewership with up to 17.6 crore viewers in 2010 (C&S 4+ across India). It has also been one

PMMAO 2011 TV REVIEW : The idiot box becomes intelligent

PMMAO 2011 TV REVIEW : The idiot box becomes intelligent

0 / February 1, 2011 1:44 PM

After the slowdown year 2009, the year 2010 was a year of optimism and growth for the TV industry. According to the Pitch Madison Media Advertising Outlook 2011, the TV medium grew at a phenomenal rate of 24 per cent