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Pallavi Srivastava / May 1, 2012 6:10 AM
The fifth season of the Indian Premier League (IPL) is halfway through and there have been some interesting trends emerging. While Television ratings and sponsorships, which have been the most sought after in the first few seasons have seen a
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Pallavi Srivastava / April 13, 2012 7:00 AM
Guerrilla marketing or ambush marketing is quite common around big sports related event. The most common form of guerrilla/ambush marketing is seen when one brand pays to become an official sponsor of an event and another competing brand attempts to
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Pallavi Srivastava / April 4, 2012 7:55 AM
The headiness of the great Indian marketing cocktail – the Indian Premiere League (IPL) Season 5, has just begun. While TV, on-ground and team sponsorships have been marketer’s pick in the last few seasons of the league, this season some
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Pitch / April 3, 2012 1:23 PM
The fourth edition of MEC IPL TV Rating Prediction has some positive forecasts for the fifth season of IPL T20 matches. The study also brings out some areas that would need attention for the long-term survival of the series. The
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Pallavi Srivastava / March 30, 2012 10:51 AM
Maruti Suzuki one of the biggest automobile players in the country has stayed away from IPL in its initial years. But now the brand is associating itself with the platform though very selectively. In a candid interview with Pitchonnet.com, Shashank
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Neha Goel / March 6, 2012 8:30 AM
Until now, Public Relations or PR has been seen as a channel of developing press relations and finding a place for brands in different publications and other media. Slowly, but surely, it is becoming a part of comprehensive marketing tool
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Ruchika Kumar / June 7, 2011 5:45 AM
Introduction Have we cracked the rural puzzle? The first reaction of most of the marketers to this question will perhaps be “Yes”. But stop for a moment and think again. Look around and see how many products are there which
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Neha Goel / March 23, 2011 8:34 AM
Maruti Suzuki, the compact car leader in India, has aimed big with Kizashi, its latest offering in the luxury car segment in the country. Available in India, in two variants, the models are priced at around Rs 17 lakh. Kizashi
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Pallavi Srivastava / March 22, 2011 8:33 AM
Cricket in India has always been big and it’s getting bigger by the day. As per TAM Sports data, cricket dominated television viewership with up to 17.6 crore viewers in 2010 (C&S 4+ across India). It has also been one
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Pallavi Srivastava / February 1, 2011 1:44 PM
After the slowdown year 2009, the year 2010 was a year of optimism and growth for the TV industry. According to the Pitch Madison Media Advertising Outlook 2011, the TV medium grew at a phenomenal rate of 24 per cent
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