Can Sony be a ‘smart’phone without Ericsson?
Sony Xperia S is the first product from Sony Mobile Communications after Sony bought out Ericsson’s 50 per cent stake in Sony Ericsson. With the presence of fierce competitors who have established their grip over the exponentially growing smartphone segment, will Sony succeed in creating a flutter? Over the years, Sony has built a reputation for itself as a premium brand in the consumer electronics business and enjoys a loyal customer base. Read More
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Of the 50 women awarded at the IMPACT 50 Most Influential Women Awards, held earlier this week, 19 women are from the field of marketing. As a part of the celebration of Women’s Day, earlier this month, the weekly magazine,
Introduction Have we cracked the rural puzzle? The first reaction of most of the marketers to this question will perhaps be “Yes”. But stop for a moment and think again. Look around and see how many products are there which
As the world celebrates International Women’s Day on March 8, we at Pitch list out the Top 10 Women Marketer’s of India – Abanti Sankaranarayanan, Amy Arora, Anisha Motwani, Anupama Ahluwalia, Deepika Warrier, Deepti Dang, Manmeet Vohra, Nadia Chauhan, Soma
A late entrant into the Indian telecom space, Tata DoCoMo entirely focused its initial communication on sonic branding. Expectedly, the campaign made people hum the initial three magic words – Do Communicate More. Brands are increasingly aspiring to etch a
Suparna Mitra is the Head, Global Marketing, Titan. An IIM alumnus, Mitra carries an extensive experience in sales and marketing, especially in the area of lifestyle and retail marketing. Talking to Shilpi Ganguly of Pitch, she shares the journey of
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