"TAM TV Trends 2011"

The current measurement system is geared towards mass channels

The current measurement system is geared towards mass channels

0 / March 23, 2011 11:49 AM

In a country of 1.2 billion, India is highly underinvested. Demat accounts have grown by 11.3 per cent to 1.89 crore demat accounts (Feb 2011), up from 1.7 crore accounts (March 2010). This growth reflects the desire to garner disproportional

International content is making headway into Indian homes

International content is making headway into Indian homes

0 / March 23, 2011 11:44 AM

Over the past couple of years the Indian TV industry is witnessing a shift in TV viewing.  The reason is that India has a fairly large young population, which has become conscious about the quality of television content. The youth

From reality shows to fiction with a twist

From reality shows to fiction with a twist

0 / March 23, 2011 11:38 AM

The year 2011 will see a surge in demand for more inventive concepts in the Indian television programming.  It is time for the industry to gear up and produce unique concepts to create diversified content as Indian audience is coming

Successful Hindi shows will go regional

Successful Hindi shows will go regional

0 / March 23, 2011 11:34 AM

Every year the number of channels are increasing leading to fragmentation and clutter. Today TAM reports more than 460 channels in India. Therefore talking about the growth of absolute viewership rather than the share makes more sense. In HSM, News

Lack of bandwidth is leading to higher carriage costs

Lack of bandwidth is leading to higher carriage costs

0 / March 23, 2011 11:29 AM

As the Indian Cable Television industry is on the verge of completing three decades of its existence, the Indian television industry continues to grow from a handful of 120 channels in 2003 to over 460 channels today. The TV segment

Hindi is being consumed in South too now

Hindi is being consumed in South too now

0 / March 23, 2011 11:25 AM

By Joy Chakraborty In the last couple of years, Hindi general entertainment has grown bigger than the Gujarat-Punjab-Bengal formula and has cast a much wider net that includes some very important markets like Maharashtra. This has paid off well. The

English Movies: From stagnancy to growth

English Movies: From stagnancy to growth

0 / March 23, 2011 11:00 AM

The television industry this year has had a robust growth. The fact that there have been so many new channels entering the market suggest the kind of potential the Indian satellite and cable industry has to offer. The TAM reports

2,000 Crore NOT OUT

2,000 Crore NOT OUT

0 / March 22, 2011 8:33 AM

Cricket in India has always been big and it’s getting bigger by the day. As per TAM Sports data, cricket dominated television viewership with up to 17.6 crore viewers in 2010 (C&S 4+ across India). It has also been one

Where is my audience? How does it all add up…

Where is my audience? How does it all add up…

0 / March 22, 2011 7:26 AM

Welcome to today’s Television Audience. For a fleeting moment, they wear a disguise of being loyal. By the time you & I think we have them in our control, they have escaped our realms of imagination to flirt with content