Can Sony be a ‘smart’phone without Ericsson?
Sony Xperia S is the first product from Sony Mobile Communications after Sony bought out Ericsson’s 50 per cent stake in Sony Ericsson. With the presence of fierce competitors who have established their grip over the exponentially growing smartphone segment, will Sony succeed in creating a flutter? Over the years, Sony has built a reputation for itself as a premium brand in the consumer electronics business and enjoys a loyal customer base. Read More
Air fragrances breathe fresh lease of life 0
Dabur spreads its beauty retail business; to add 30 NewU outlets 0
Heineken brings Arctic chill to consumers 0
Fujifilm gets LG’s former Business Head on board 0
Can older actresses still strike gold for marketers? 0
Dettol’s new soap opera for summers 0
Pregnancy is stylish: Destination Maternity assures to-be-mums 0
Parle G baby in pursuit of Gold 1
Pinkberry swirls into Indian yogurt market 0
Vu flashes 3D cameras 0
In a move to strengthen the process of regulating advertising content in India, the Advertising Standards Council of India (ASCI) joined hands with TAM Media Research to launch National Advertising Monitoring Service (NAMS). According to I Venkat, Chairman, ASCI, “The
In a country of 1.2 billion, India is highly underinvested. Demat accounts have grown by 11.3 per cent to 1.89 crore demat accounts (Feb 2011), up from 1.7 crore accounts (March 2010). This growth reflects the desire to garner disproportional
Over the past couple of years the Indian TV industry is witnessing a shift in TV viewing. The reason is that India has a fairly large young population, which has become conscious about the quality of television content. The youth
The year 2011 will see a surge in demand for more inventive concepts in the Indian television programming. It is time for the industry to gear up and produce unique concepts to create diversified content as Indian audience is coming
Every year the number of channels are increasing leading to fragmentation and clutter. Today TAM reports more than 460 channels in India. Therefore talking about the growth of absolute viewership rather than the share makes more sense. In HSM, News
As the Indian Cable Television industry is on the verge of completing three decades of its existence, the Indian television industry continues to grow from a handful of 120 channels in 2003 to over 460 channels today. The TV segment
By Joy Chakraborty In the last couple of years, Hindi general entertainment has grown bigger than the Gujarat-Punjab-Bengal formula and has cast a much wider net that includes some very important markets like Maharashtra. This has paid off well. The
Cricket in India has always been big and it’s getting bigger by the day. As per TAM Sports data, cricket dominated television viewership with up to 17.6 crore viewers in 2010 (C&S 4+ across India). It has also been one
Welcome to today’s Television Audience. For a fleeting moment, they wear a disguise of being loyal. By the time you & I think we have them in our control, they have escaped our realms of imagination to flirt with content
Comments