Can Sony be a ‘smart’phone without Ericsson?
Sony Xperia S is the first product from Sony Mobile Communications after Sony bought out Ericsson’s 50 per cent stake in Sony Ericsson. With the presence of fierce competitors who have established their grip over the exponentially growing smartphone segment, will Sony succeed in creating a flutter? Over the years, Sony has built a reputation for itself as a premium brand in the consumer electronics business and enjoys a loyal customer base. Read More
Air fragrances breathe fresh lease of life 0
Dabur spreads its beauty retail business; to add 30 NewU outlets 0
Heineken brings Arctic chill to consumers 0
Fujifilm gets LG’s former Business Head on board 0
Can older actresses still strike gold for marketers? 0
Dettol’s new soap opera for summers 0
Pregnancy is stylish: Destination Maternity assures to-be-mums 0
Parle G baby in pursuit of Gold 1
Pinkberry swirls into Indian yogurt market 0
Vu flashes 3D cameras 0
Of the 50 women awarded at the IMPACT 50 Most Influential Women Awards, held earlier this week, 19 women are from the field of marketing. As a part of the celebration of Women’s Day, earlier this month, the weekly magazine,
What makes Apple achieve a turnover of $109 billion, and become the world’s most valuable company? And what’s common between Apple, Google, Canon, Cavincare, and Tata Tea? According to Vinita Bali, MD and CEO, Britannia Industries these are “insurgent brands”,
As we celebrate the women marketers of India, here’s a lady, who’s moved up the ranks in a marketing career, to be the Managing Director of one of the biggest Food & Beverages company of India – Britannia. Vinita Bali,
While traveling through a small village in Uttar Pradesh, recently, Vinita Bali, Managing Director, Britannia Industries, asked a small kiosk shop how his “sales of biscuit and mobile pre-paid cards compared.” To her shock, he said that “sales of pre-paid
The sweet tooth Fresh marketing strategies, new branding exercises, a more diversified brand portfolio and healthy lifestyle positioning are the key factors that led Britannia Industries to turn around its fortunes. So much so that its sales doubled in five
How has your journey been so far with Britannia? Exciting, challenging and surprising in some ways. It’s wonderful to work with a brand people like and buy. Britannia is perhaps the only food brand in India today catering to all
Britannia Industries Limited (BIL) reported sales of Rs 3,401 crore for the current fiscal, registering a growth of 9.3 per cent over last year. With Vinita Bali as Managing Director, BIL’s sales doubled in last five years and the company
Comments