TV attracts nearly 100 mn new premium audiences equaling India’s paid OTT subscribers
Marketing Moments

While NCCS A recorded a growth of 20 million viewers on TV, NCCS AB has grown by 94 million viewers....

OTT advertising outperforms other mediums like social media: Gavin Buxton, Magnite
Marketing Moments

At the e4m Screenage Conference 2022, Buxton, MD (Asia) Magnite, discussed key insights from the company's recent study on streaming....

New data protection bill draft: Tough times ahead for digital marketers?
Marketing Moments

Among other things, the draft proposes that firms use consumer data only for the original intended purpose

Pitch BrandTalk & Top 50 Brands 2022: Insightful panel discussions to unfold
Marketing Moments

To be held on November 29, 2022, from 10am onwards at The Radisson Blu Plaza, Delhi

Dentsu's Gurjot Shah Singh joins GroupM's Essence
On The Move

Singh was earlier Executive Vice President, Media, at Isobar India

Koffee with Karan Season 7 delivers exceptional ROI for brands
Marketing Moments

Season 7 of Koffee with Karan, a Disney+ Hotstar exclusive, has delivered 100% success for brands, outperforming industry benchmarks, upping....

Havas will be a big game changer for India in the coming years: Yannick Bolloré

Bolloré, Chairman-Vivendi and Chairman & CEO-Havas Group, shares his optimism for Havas India and how the company's integrated approach gives....

‘Right advertising to the right consumer at the right moment is key to brand building’
Marketing Moments

At e4m Screenage Conference 2022, Girish Kalyanaraman, Vice President and Brand Operations Leader, Indian subcontinent, Procter & Gamble, spoke on....

NTO amendments: TRAI wants broadcasters to include sports, GE channels in bouquets
Marketing Moments

The regulator has said the inclusion of popular channels in bouquets would give consumers a fair balance of choice of....

INCA-e4m Influencer Marketing Report 2022 to be out on Nov 30
Marketing Moments

The launch will be preceded by the second edition of the e4m Influencer Conference 2022