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Marketing Moments
Festive bonanza for early-stage startups, but will it reflect on...

Experts say ad spends by startups may get affected this year as unicorns have tightened their purse strings and early-stage....

By Kanchan Srivastava

Marketing Moments
Fujifilm India launches campaign to promote regular health check-ups

The campaign is titled ‘Never Stop: Innovating for a healthier world’

By Team PITCH

Marketing Moments
'Watching Cricket World Cups is so immersive you feel your...

We bring you an interview series with marketing leaders as they discuss their fondest memories of watching Cricket World Cups....

By Team PITCH

Marketing Moments
How healthcare startups are going big on marketing

With consumers showing an increasing need to be cautious about their health, startups have taken to social media and digital....

By Team PITCH

Marketing Moments
Festive spending bounces back this Onam

Industry experts are optimistic that spending by consumers and advertisers will match the pre-pandemic level this festive season

By Team PITCH

Marketing Moments
Will FMCG brands pump in more AdEx to cash in...

While inflation continues to bother consumers and brands both, marketers are trying their best to boost their festive sales, say....

By Kanchan Srivastava

Marketing Moments
Mirum wins IDFC Mutual Fund’s digital mandate

The account will be serviced by Mirum’s Mumbai office

By Team PITCH

Marketing Moments
Dabur Red Paste signs Amitabh Bachchan as brand ambassador

Launches campaign with the actor in double role

By Team PITCH

Marketing Moments
Publicis Worldwide appoints Nitin Sharma as Senior VP & Head...

Nitin would be based out of Mumbai and report to Oindrila Roy, Managing Director, Publicis Worldwide India

By Team PITCH

Marketing Moments
Zebronics launches 4-part campaign with Janhvi Kapoor

The film series has been conceptualised by FoxyMoron

By Team PITCH

Marketing Moments
Filo launches first brand campaign ‘Ask Filo’

The digital campaign addresses the challenges faced by students while studying

By Team PITCH

Marketing Moments
Nissan India appoints Amit Magoo as Director-Sales

Ashish Anand, currently General Manager, Zonal Head (North & East) has been appointed as Director Dealer Network Development, Customer Quality....

By Team PITCH

Marketing Moments
We have simplified the customer journey: Manish Dubey, ICICI Prudential

The Chief Marketing Officer of ICICI Prudential Life Insurance speaks on the changes in the insurance industry post-pandemic, tech making....

By Kanchan Srivastava

Marketing Moments
Car makers zoom into festive mode, 10-15% more AdEx on...

Following a few tumultuous years of lacklustre sales, leading car makers like Maruti Suzuki, Tata Motors and Toyota have witnessed....

By Kanchan Srivastava

Marketing Moments
Viewership drop: No deterrent for TV advertising

TV is still one of the highest reached media and has been an integral part of brands' growth journey, contend....

By Javed Farooqui