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On The Move
Wavemaker India appoints George Kovoor as Chief Creative Officer

Kovoor joins Wavemaker after an 8 year long stint with Ogilvy

By Team PITCH

On The Move
Analysis paralysis or creative whimsy? The better approach to brand...

Guest Column: Roshni Shroff Strategy Director at DY Works reflects on the concept of brand strategy & how it is....

By Roshni Shroff

On The Move
The time of making just 2-3 TVCs is over: Arnab...

The Vice President-Marketing, Coca-Cola India and South West Asia for Coke Studio Bharat, talks about the newly launched Coke Studio....

By Team PITCH

On The Move
How brands are telling stories to woo consumers

Industry observers say that creating relevant content helps brands resonate with the target audience but needs to be relatable and....

By Shantanu David

On The Move
Want to take IPL beyond the barriers of affordability, access...

In an interview with exchange4media, Anil Jayaraj, CEO of Viacom18 Sports, stated they will ensure the IPL telecast gives advertisers....

By Naziya Alvi Rahman Sonam Saini

On The Move
Google reports just 1% revenue growth in Q4, YouTube ad...

Sundar Pichai, CEO of Alphabet and Google, says the tech giant will unveil AI-based language models soon

By Team PITCH

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Dabur Q3 Consol Revenue crosses Rs 3,000-Crore Mark

Q3 Revenue Up 3.4% at Rs 3,043 Crore; 5.7% Growth in Constant Currency

By Team PITCH

On The Move
Ad industry to grow over 14% by 2023-end: Dentsu-e4m report

As per the report, digital ad spends are expected to reach 40% share this year

By Team PITCH

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Budget 2023: Ministry of Information and Broadcasting granted Rs 4,692...

Prasar Bharati has been allotted Rs 2,808.36 crore

By Team PITCH

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Collaborative marketing is one of our biggest tools: Sameer Seth,...

Seth, Director-Marketing, Dolby India, spoke about the brand's recent campaign, teaming up with like-minded partners, marketing strategies and more

By Team PITCH

On The Move
L&K Saatchi & Saatchi wins Audi’s creative & digital pitch

The incumbent agency handling the account was BBH

By Team PITCH

On The Move
BCCI approves Jio’s plea to telecast IPL matches in 4K...

Sports18 to broadcast IPL in 16-17 languages; set to bring in features like ‘Appointment Viewing’ to enhance consumer experience


On The Move
AI, TDS, Devices & Data: Why gaming industry is loving...

Even though the Budget didn’t specifically bring out the matters of concern related to the gaming and esports sector, there....

By Team PITCH

On The Move
TRAI issues consultation paper on regulating converged digital technologies &...

The paper examines the challenges posed by converging technologies and seeks views of the stakeholders on changes required, if any,....

By Team PITCH

On The Move
MIB tells channels to undertake public service broadcasting for at...

The order comes into effect on March 1, 2023

By Team PITCH