Kovoor joins Wavemaker after an 8 year long stint with Ogilvy
Guest Column: Roshni Shroff Strategy Director at DY Works reflects on the concept of brand strategy & how it is....
The Vice President-Marketing, Coca-Cola India and South West Asia for Coke Studio Bharat, talks about the newly launched Coke Studio....
Industry observers say that creating relevant content helps brands resonate with the target audience but needs to be relatable and....
In an interview with exchange4media, Anil Jayaraj, CEO of Viacom18 Sports, stated they will ensure the IPL telecast gives advertisers....
Sundar Pichai, CEO of Alphabet and Google, says the tech giant will unveil AI-based language models soon
Q3 Revenue Up 3.4% at Rs 3,043 Crore; 5.7% Growth in Constant Currency
As per the report, digital ad spends are expected to reach 40% share this year
Prasar Bharati has been allotted Rs 2,808.36 crore
Seth, Director-Marketing, Dolby India, spoke about the brand's recent campaign, teaming up with like-minded partners, marketing strategies and more
The incumbent agency handling the account was BBH
Sports18 to broadcast IPL in 16-17 languages; set to bring in features like ‘Appointment Viewing’ to enhance consumer experience
Even though the Budget didn’t specifically bring out the matters of concern related to the gaming and esports sector, there....
The paper examines the challenges posed by converging technologies and seeks views of the stakeholders on changes required, if any,....
The order comes into effect on March 1, 2023