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Kovoor joins Wavemaker after an 8 year long stint with Ogilvy
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Guest Column: Roshni Shroff Strategy Director at DY Works reflects on the concept of brand strategy & how it is....
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The Vice President-Marketing, Coca-Cola India and South West Asia for Coke Studio Bharat, talks about the newly launched Coke Studio....
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Industry observers say that creating relevant content helps brands resonate with the target audience but needs to be relatable and....
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In an interview with exchange4media, Anil Jayaraj, CEO of Viacom18 Sports, stated they will ensure the IPL telecast gives advertisers....
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Sundar Pichai, CEO of Alphabet and Google, says the tech giant will unveil AI-based language models soon
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Q3 Revenue Up 3.4% at Rs 3,043 Crore; 5.7% Growth in Constant Currency
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As per the report, digital ad spends are expected to reach 40% share this year
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Prasar Bharati has been allotted Rs 2,808.36 crore
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Seth, Director-Marketing, Dolby India, spoke about the brand's recent campaign, teaming up with like-minded partners, marketing strategies and more
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The incumbent agency handling the account was BBH
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Sports18 to broadcast IPL in 16-17 languages; set to bring in features like ‘Appointment Viewing’ to enhance consumer experience
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Even though the Budget didn’t specifically bring out the matters of concern related to the gaming and esports sector, there....
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The paper examines the challenges posed by converging technologies and seeks views of the stakeholders on changes required, if any,....
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The order comes into effect on March 1, 2023
