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82% of active internet users have online shopping and research...

The study states that more than 3 out of every 5 users visit Amazon for browsing/window shopping of products while....

By Team PITCH

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Voice will shape the future of programmatic: Dimpy Yadav, Xaxis

Speaking at the e4m-Xaxis Programmatic Summit, Yadav, General Manager, Xaxis, shed light on discovery commerce as a concept and why....

By Team PITCH

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Programmatic ads can benefit brands and publishers in the long...

Mohan, CEO, UpGrad, addressed the topic ‘Making Programmatic ads work for edtech platforms’ at the e4m-Xaxis Programmatic Summit held on....

By Team PITCH

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Life in the time of layoffs: What lies ahead for...

It’s been a harsh year for the tech space, with the economy taking a downturn post-war & the pandemic. Experts....

By Team PITCH

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Kiara Advani becomes face of Kimirica

The partnership with Kiara aims to create awareness around how self-care is a way to shower yourself with love -....

By Team PITCH

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CoinSwitch unveils new brand identity, logo

The refreshed mobile app takes a content-first approach through bite-sized information, aided by visuals, enabling users to make data-backed investment....

By Team PITCH

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Prasar Bharati invites applications for 65th e-auction of vacant MPEG-2...

The process is to be tentatively held on December 19, 2022

By Team PITCH

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Wake-up call: Create voice skills aligned with business goals

Guest Column: Niraj Ruparel, Head Of Mobile & Emerging Tech - GroupM India Emerging Tech Lead - WPP India, writes....

By Niraj Ruparel

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Govt hasn’t upped ad spends in last 5 years: Anurag...

As per figures shared by the I&B minister in the Rajya Sabha, the government has spent Rs 154.07 cr on....

By Team PITCH

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2022: Metaverse is here, but is it there yet?

Experts discuss their intrigue, optimism and concerns about the elusive metaverse and what the coming years may bring for the....

By Shantanu David

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BCCI eyes Rs 200 cr from Women's IPL media rights:...

All big players, including Viacom18, Disney Star, Sony and Zee, Amazon Prime Video and Jio Cinema, will try their luck,....

By Kanchan Srivastava

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McDonald's India - North and East Unveiled 'i'm lovin' it...

8 artists will come together in this musical venture - Guru Randhawa, Armaan Malik, Arjun Kanungo, Shalmali Kholgade & OAFF,....

By Team PITCH

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Throwback Thursday: Brooke Bond Taj Mahal Tea's musical repositioning

In 1988, the tea brand teamed up with tabla maestro Zakir Hussain when it wanted to reach out to the....

By Team PITCH

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Byju’s may scrap BCCI sponsorship deal: Report

The sponsorship deal may last only till March 2023

By Team PITCH

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At Hindustan Times, we challenged most orthodoxies: Rajan Bhalla

Bhalla, Group Chief Commercial Officer, of HT Media Ltd, opens up about his eventful tenure at the company and his....

By Shantanu David