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BrandTalk
Video personalization will soon be a necessity for brands: Suvrat...

Stanford alumnus Suvrat Bhooshan, the founder of Gan.ai, spoke to e4m about commercialising the personalized video tech and how it....

By Shantanu David

BrandTalk
Vodafone Idea elevates Hamid Eqbal to VP Marketing

He has been associated with Vodafone Idea for the past five years

By Team PITCH

BrandTalk
We're redefining ourselves for betterment of consumers: Dr Ashish Bajaj,...

Dr Ashish Bajaj, CMO, Narayana Health, speaks about the company's rebranding exercise and the dynamic changes within the health marketing....

By Nilanjana Basu

BrandTalk
How will RLD impact channels: 'Picture will be clear once...

A decision on the price at which BARC will provide Respondent Level Data to channels is expected soon

By Team PITCH

BrandTalk
Brands and the beckoning call of India's Digital Public Goods

Industry watchers discuss the 'digital diplomacy opportunities' presented by India's large-scale adoption of digital public goods and the challenges that....

By Shantanu David

BrandTalk
I feel valued at FCB and want to continue here:...

As Ohri looks forward to his new role as Global Partner at FCB, he shares his thoughts about the new....

By Neeta Nair

BrandTalk
MIB mulling introduction of OTT, DTH regulation bill

The bill is likely to be addressed after next year's general elections

By Team PITCH

BrandTalk
MIB clarifies stand on ‘RLD’, tells BARC to share Respondent...

As reported by e4m, BARC had asked MIB to clarify if it is supposed to provide broadcasters Respondent Level Data....

By Team PITCH

BrandTalk
Scrolling up or down: Where is India's digital news business...

As advertisers tightened their purse strings, media players faced a muted growth on their digital platforms in Q124. Veterans from....

By Team PITCH

BrandTalk
'Mother Nature' chides Tim Cook in a self-aware ad by...

The ad reiterates Apple's commitment towards having 'net zero climate impact' by 2030

By Team PITCH

BrandTalk
Best ads of the fortnight: JSW Paints brings back 'Sawalia',...

Creative spots that caught our eyes

By Team PITCH

BrandTalk
TRAI mulling consultation paper on OTT issues: Report

The regulatory body is looking to deliberate on MIB overseeing the content regulation and MeitY handling the carriage part, the....

By Team PITCH

BrandTalk
Now, Hindi publishers barring AI & tech firms from using...

Dainik Bhaskar and Amar Ujala have updated terms and conditions banning all tech firms who intend to use their content

By Kanchan Srivastava

BrandTalk
Live stream with influencers: Latest addition to marketing cart of...

Experts say using influencers provides brands a huge opportunity to expand their reach beyond the usual channels such as Google....

By Shantanu David

BrandTalk
Now, Hindi publishers barring AI & tech firms from using...

Dainik Bhaskar and Amar Ujala have updated terms and conditions banning all tech firms who intend to use their content

By Kanchan Srivastava