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Growing Tourism and Travel Industry Creating Millions of Jobs in...

The Indian employment landscape is tremendously changing with the introduction of new business models and jobs every year. The job....

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Brand Factory uses consumer-first approach to launch the 4th edition...

The campaign is heavily promoted on the digital platform having personalization and video marketing at its....

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RB confirms £200m UK investment commitment including new Science &...

 RB plc, the leading global consumer health, hygiene and home company, today opens its state-of-the-art Science and....

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Cargill appoints Sumit Gupta as India Leader for Cargill Business...

Cargill, today announced Sumit Gupta as the India leader for Cargill Business Services (CBS). In this role, he will provide....

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Crompton launches its first TVC campaign for its new range...

Crompton Greaves Consumer Electricals Ltd, a leader in the Consumer Electricals and Durable space, today announced the launch of its....

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TACO BELL CONTINUES RAPID EXPANSION WITH LAUNCH OF 50TH RESTAURANT...

Brand’s milestone restaurant launched at Bangalore’s Mantri Square Mall Taco Bell, the world's leading Mexican-inspired restaurant brand, announced....

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Tata Sky launches new ‘Full Family Jingalala’ campaign to elevate...

As a part of the campaign, three ad films have gone live on TV and digital platforms across India. The....

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Mastercard Debuts Sonic Brand Melody on PoS Machines in South...

The distinct and memorable Mastercard acceptance sound will provide additional assurance to consumers about the safe and secure completion....

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Kellogg, The Breakfast Revolution & Sesame Workshop India Join Hands...

Kellogg India Private Limited joins hands with The Breakfast Revolution and Sesame Workshop India in a collaborative initiative aptly called....

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Uber creates unique street art with ink up-cycled from pollutants

Uber, the world’s largest on-demand mobility company, tied up with cleantech startup Chakr and Delhi Street Art for a unique....

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FMCG Brands Should Leverage the Power of Influencer Marketing

Word of mouth has always been one of the most valuable marketing tools, as it is a form....

By Amrinder Singh

Marketing Moments
Mirum India launches ‘Inspired by Nature’ digital film for Corian...

With this digital activation, Mirum India also aims to highlight the brand’s thought leadership in kitchen spaces Mirum India, a....

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Red Chief ropes in Vicky Kaushal as Brand Ambassador

Leayan Global Pvt. Ltd., has roped in Vicky Kaushal, the iconic Bollywood actor, as the Brand ambassador for....

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An Ode to Entertainment: Tata Sky’s #WorldTelevisionDay Campaign

Tata Sky narrates the greatest saga of television through a cinematic experience of sand-art produced by Griffin Pictures &....

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Raymond launches new TVC for Ceremonial Wear collection

In the TVC, Raymond uses the backdrop of celebrations to showcase the newly launched collection For years, The Complete Man....

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