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Marketing Moments
AVGC Task Force deliberations completed, report to come out this...

The government will soon work towards actioning the recommendations that come out of the report, the MIB Secretary said at....

By Team PITCH

Marketing Moments
Godrej & Boyce's digital ad spend has doubled to 40%...

Pithawalla, Sr Vice President and Head of Brand and Strategic Insights, Godrej & Boyce, talks about the company's association with....

By Kanchan Srivastava

Marketing Moments
eSports is not gaming: Why advertisers need to note

Industry players contend that the two sectors are independent of each other, and it's key for marketers to distinguish between....

By Shantanu David

Marketing Moments
Porush Jain steps down as Sportskeeda Founder

Jain set up Sportskeeda in 2009

By Team PITCH

Marketing Moments
Meta names Sandhya Devanathan as Head and Vice President of...

Devanathan will take charge on January 1

By Team PITCH

Marketing Moments
Peps appoints Pankaj Kumar as Head of Sales, Marketing (West)

Kumar will be primarily responsible for analyzing consumer behaviour and using all channels of communications and marketing to reinforce the....

By Team PITCH

Marketing Moments
Throwback Thursday: When ICICI Prudential celebrated 'Ache Bande'

On Thursdays, we revisit old ads to see how much has changed in ad sensibilities over the years

By Team PITCH

Marketing Moments
We found the pulse of what can really make ‘do...

The Chief Creative Officer of Ogilvy India shares the creative process behind Cadbury 5 Star’s quirky campaign #DoNothing

By Team PITCH

Marketing Moments
Lodestar UM wins BMW India’s integrated media mandate

The agency retains the media duties of the auto major for 5 more years following a multi-agency pitch

By Team PITCH

Marketing Moments
Twitter always a nice-to-have, not a must-have, say advertisers

Brands are going to pause and play the wait-and-watch game going forward, say industry experts

By Shantanu David

Marketing Moments
Rajiv Aggarwal, Meta’s ex-India Policy Head, to join Samsung: Reports

Aggarwal is believed to take up a similar role at the South Korean company

By Team PITCH

Marketing Moments
'E-comm advertising in India could be 25-30% of digital AdEx...

Sankalp Mehrotra, VP - Monetization, Flipkart, spoke to e4m about the growth of Flipkart Ads, what’s driving AdEx on e-commerce....

By Javed Farooqui

Marketing Moments
Brands need to stay relevant to customers in the changing...

At WPP Commerce 2022, Kedar Lele, ED Customer Development, HUL & Head of CD- South Asia, explained how brands can....

By Team PITCH

Marketing Moments
Sanjay Joshi joins Dainik Bhaskar Group as CBO

Prior to this, Joshi spent more than three years as the Executive Director of Wonder Cement

By Team PITCH

Marketing Moments
Landing page mess: Who wins and who loses?

Guest Column: Rajiv Dubey, Head of Media, Dabur India, breaks down how some errant channels have been exploiting the landing....

By Team PITCH