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Marketing Moments
Did festive season really fuel advertising this year?

The data obtained from TAM suggests that advertising volumes of TV and digital witnessed a nominal increase during Aug-Oct; print....

By Kanchan Srivastava

Marketing Moments
Children's Day: Iconic ads headlined by kids

On Children's Day 2022, we look back at some of the most beloved ad campaigns of India that celebrated childhood

By Team PITCH

Marketing Moments
Lessons for ed-tech in the time of layoffs

At a time when the ed-tech sector is rocked by crisis, adopting timely marketing and a hybrid model could be....

By Team PITCH

Marketing Moments
Ankit Kapoor quits as Head of Category Marketing - Chocolates...

Kapoor departs after being with the company for six years

By Team PITCH

Marketing Moments
Are advertisers looking at Twitter alternatives?

It may be a while before brands find a perfect substitute for Twitter, say industry watchers, who suggest placing their....

By Shantanu David

Marketing Moments
DTH players on OTT: What lies beneath the shift?

Industry watchers say OTT aggregation allows pay-TV players to access a large market, unify the services and increase affordability

By Team PITCH

Marketing Moments
Will India’s digital ad revenue surpass projections?

Google and Meta India's combined ad revenue alone has crossed Rs 41,000 crore in FY22, which is higher compared to....

By Team PITCH

Marketing Moments
Actress Vaani Kapoor appointed as the Brand Ambassador for Lotus...

The key communication of the campaign is #MyMakeupMyWay in which the brand film talks about breaking stereotypes

By Team PITCH

Marketing Moments
Akshay Kumar turns chef for Bhumi Pednekar in new Catch...

The campaign #Kyunki Khana Sirf Khana Nahi Hota has been conceptualized by Dentsu Creative

By Team PITCH

Marketing Moments
Berger Paints warns against the side effects of excuses

The ad is a part of the brand's new campaign #BahaanoKeSideEffects

By Team PITCH

Marketing Moments
‘CWG 2026 dropping eSports is a major setback and should...

Industry insiders had hoped that the pilot project of including esports in this year’s games would fuel the Indian gaming....

By Team PITCH

Marketing Moments
Jagran's Q2 consolidated revenue up 13% to Rs 454.16 crore

Print ad revenue increased 10% to Rs 254 crore from Rs 232 crore

By Team PITCH

Marketing Moments
It's raining ad revenue! Gains of top e-comm players zoom...

Industry watchers expect the growth to continue thanks to digital's superior audience with intent, brands' e-comm adoption and platforms' excellent....

By Javed Farooqui

Marketing Moments
Landing pages for news: Red flag for brands?

Advertisers feel BARC must provide landing page details separately so that they have a fair idea of a channel’s viewership....

By Team PITCH

Marketing Moments
The Print’s Shubham Batra joins Thomas Reuters as Editor-in-Charge (Markets)

He has worked for Informist Media, Cogencis Information Services and The Economic Times in the past

By Team PITCH