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Marketing Moments
Play Store: CCI imposes Rs 936 crore penalty on Google...

This is the second such penalty imposed on the internet giant in a week

By Team PITCH

Marketing Moments
Best Diwali ads 2022: Gratitude and empathy at the heart...

We pick out the campaigns that have stood out among the clutter of festive ads

By Team PITCH

Marketing Moments
Google bets big on audio advertising: Are brands listening?

The cost-effective audio and podcast ads can help brands expand their young consumer base amid economic constraints, experts say

By Kanchan Srivastava

Marketing Moments
Darsheel Safary, Divya Dutta share 'pyaar waali chai' in Wagh...

The four-film campaign has been created in association with Mumbai-based creative agency tiqui-taka

By Team PITCH

Marketing Moments
Real money gaming to up the ante despite bans?

Despite all odds, Indian gaming firms plan to scale up as the market is poised to grow to $7 billion,....

By Shantanu David

Marketing Moments
Nitish Mittersain to take over as Nazara CEO & Joint...

Manish Agarwal has stepped down as CEO to pursue an entrepreneurial journey

By Team PITCH

Marketing Moments
Titan's IRTH intends to create long meaningful relationships with consumers:...

Gupta, CEO and VP of Titan (fragrances and accessories), lets us in on the growth targets, media mix and vision....

By Kanchan Srivastava

Marketing Moments
Dentsu's Gurjot Shah Singh joins GroupM's Essence

Singh was earlier Executive Vice President, Media, at Isobar India

By Neeta Nair

Marketing Moments
CCI fines Google Rs 1338 crore for anti-competitive practices

The regulator said Google’s business was found to be driven by the ultimate intent of increasing users on its platforms....

By Team PITCH

Marketing Moments
Jewellery industry set for a glittering Diwali as consumer sentiments...

Industry leaders say they are confident of making record sales; go all out with promotions and offers

By Team PITCH

Marketing Moments
Will Google's first-party data solution bring an era of responsible...

Google claims the process ensures that no user-level data is ever shared between parties and the aggregated data is only....

By Javed Farooqui

Marketing Moments
Duroflex picks The Brand Sigma for OOH campaign

The ‘Festival of Change’ is a pan India campaign

By Team PITCH

Marketing Moments
Hitachi assigns creative duties to BBH India

The account was won after a multi-agency pitch

By Team PITCH

Marketing Moments
'Zivame played pivotal role in shifting perceptions about innerwear category'

Khatija Lokhandwala, Zivame’s marketing head, speaks to e4m about the brand's recent festive sale, marketing strategies and more

By Team PITCH

Marketing Moments
What’s driving India’s love for short-form videos

Industry experts say there has been a tectonic shift of preference towards short-form videos in comparison to other entertainment platforms,....

By Javed Farooqui