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At a time when brands are vying for consumer attention, here's how MarTech has been helping them navigate competition and....
If a match is one-sided and ends early, the broadcaster can compensate the advertisers by offering slots in other games.....
The Country Manager of Hasbro India talks about the launch of ‘Monopoly Cricket’, the strategy, being culturally relevant in local....
In a new initiative, any organisation will be eligible to apply for complimentary passes with priority given to registered charities,....
Amazon has struck a deal with Snap that will let users in the US buy its products directly on SnapChat,....
Meta users in the US can buy Amazon products without leaving Insta or FB apps. Though the feature is yet....
While noteworthy, experts agree that the updates appear to have a fairly neutral effect on publishers but implementing them could....
The campaign encourages the audience to embark on a journey of financial security
The account will be handled by the agency’s Delhi headquarters
This year, brands aim to redefine what Diwali means beyond the celebrations
From gold to automobile to liquor, brands have upped their ad spend for experiential marketing. AI-AR-VR are the flavour of....
Gen AI is enabling advertisers to craft more targeted and engaging campaigns, maximizing the impact of media investments, says industry
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