Kanchan Srivastava STORY
Kanchan Srivastava

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Marketing Moments
FMCG: AdEx not as fast moving as revenue?

Financial reports of leading FMCG firms indicate a drop in their ad spend to revenue ratio over the years. Experts....

By Kanchan Srivastava

Marketing Moments
Short videos no longer sweet? 33% drop in monthly active...

Avg monthly active users of short videos dropped to 246 million in 2023 from 366 million in 2022, as per....

By Kanchan Srivastava

Marketing Moments
How did iPhone become the Apple of India’s eye?

Industry observers believe Apple has maintained a tech-savvy, smart, aspirational and upmarket image in India and rides on the ‘premiumization’....

By Kanchan Srivastava

Marketing Moments
Indian advertisers alarmed over ‘inflated viewership’ US lawsuit against Meta

The Indian Society of Advertisers is looking into the matter; other industry experts opine if the case proceeds to trial....

By Kanchan Srivastava

Marketing Moments
Name, Fame or Money: What’s driving Indian ad agencies to...

Apart from bringing in an infusion of funds, going public through an IPO lends an ad agency visibility and credibility,....

By Kanchan Srivastava

Marketing Moments
Why are news publishers losing web traffic now?

India’s leading news publishers got fewer unique visitors in January 2024 compared to January 2023, as per Comscore. Publishers insist....

By Kanchan Srivastava

Marketing Moments
YouTube's reach toe to toe with TV's in Hindi-speaking states:...

Availability of high quality and niche content on OTT and rise of Connected TV driving YouTube’s reach, says the report

By Kanchan Srivastava

Marketing Moments
Larger gaming players absorbed GST shock, further consolidation on cards:...

As per EY's latest report on the media and entertainment sector, gaming is the fourth largest segment in the M&E....

By Kanchan Srivastava

Marketing Moments
TV leads with 40% share in our media mix: Shashank...

From cookie deprecation to AI investment, Shashank Srivastava, Senior Executive Officer (Marketing & Sales), Maruti Suzuki, explains what is setting....

By Kanchan Srivastava

Marketing Moments
INS backs ISEC, says advertisers’ money precious

In a chat with e4m, INS President Rakesh Sharma said changes in audience classification systems carry significant weight for publishers....

By Kanchan Srivastava

Marketing Moments
Disney-RIL merger: IPL advertisers to lose bargaining chip?

Negotiating for IPL ad rates is likely to be challenging as the merged entity is at an elevated position in....

By Kanchan Srivastava

Marketing Moments
Losing ad monies due to 'flawed' NCCS: Advertisers

The current classification system puts most urban consumers in just two buckets despite huge disparity among their socio-economic status and....

By Kanchan Srivastava

Marketing Moments
TV gets 60% of govt's ad budget, followed by print...

Speaking to e4m, Sanjay Jaju said the govt’s digital spends is roughly 10 per cent; ministers, leaders have crores of....

By Kanchan Srivastava

Marketing Moments
NCCS is broken, we need to move on: Shuvadip Banerjee

Shuvadip Banerjee, Chief Digital Marketing Officer, ITC, and member of ISA & MRSI managing committee on why ISA has backed....

By Kanchan Srivastava

Marketing Moments
BARC is currently evaluating ISEC: Shashi Sinha

BARC Chairperson Shashi Sinha tells e4m that the council will soon consult broadcasters and advertisers on the new socio-economic classification....

By Kanchan Srivastava