E - PAPER
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The incumbent agency is Havas Media, which has been handling the brand's integrated media duties account since 2020
The CEO-South Asia of EssenceMediacom spoke to e4m Editor Naziya Alvi Rahman on handling the big merger, expanding the agency....
The account, estimated to be worth Rs 1600 crore, was earlier with dentsu
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Spends in the first and third quarters of 2023 may result in a spike in AdEx for the industry, claim....
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The MD of Amul spoke to e4m Editor Naziya Alvi Rahman about the brand’s big launches, expansion to newer countries,....
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The account size is believed to be between Rs 100 cr and Rs 150 cr
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In an interview with exchange4media, Anil Jayaraj, CEO of Viacom18 Sports, stated they will ensure the IPL telecast gives advertisers....
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Sports18 to broadcast IPL in 16-17 languages; set to bring in features like ‘Appointment Viewing’ to enhance consumer experience
While the year may have begun on a muted note for advertisers, the industry hopes that the IPL season infuses....
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The app is expected to sell inventory, not on impressions but as 10-second slots, the way it is sold on....
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As the official rate card is being sent to agencies, it is believed that Disney Star is looking at a....
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Singh was previously Country Manager at Josh
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Wavemaker Global CEO Toby Jenner speaks to exchange4media Editor Naziya Alvi Rahman about the agency's five-year journey in India, and....
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Bulchandani, Global CEO of Ogilvy, speaks to e4m Editor Naziya Alvi Rahman
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The Global CCO of Publicis Worldwide engages in an insightful conversation with e4m Editor Naziya Alvi Rahman at Cannes Lions
