Nilanjana Basu STORY

NA

BrandTalk
We aim to grow Himalaya Ashvagandha by 3X the category...

Himalaya’s head of OTC business spoke to e4m regarding their new campaign around stress, the expected growth rate from the....

By Nilanjana Basu

BrandTalk
RD&X connects MarTech to AdTech: Rajiv Dingra, CEO

The CEO and Founder of the marketing solutions company spoke to e4m about the growth of AI, the trends in....

By Nilanjana Basu

BrandTalk
Will Yaccarino’s Twitter bring brands back on board?

Being an advertising veteran, Yaccarino is expected to collaborate with advertisers and turn the platform positive for marketers, say brand....

By Nilanjana Basu

BrandTalk
We’ve managed margins well despite cost headwinds: Gunjit Jain, Colgate-Palmolive

The VP of Marketing at Colgate-Palmolive gets talking about the brand's marketing mix, focus areas and strengths

By Nilanjana Basu

BrandTalk
We are going to invest more in digital & traditional...

Ghugre, Automotive Sales and Marketing Manager, Shell Lubricants, spoke to e4m about new additions to the company’s marketing mix, plans....

By Nilanjana Basu

BrandTalk
Will tech industry ad reports make advertisers think over their...

With a stark difference between the results of some of the biggest ad platforms, experts discuss what should be the....

By Nilanjana Basu

BrandTalk
How travel brands are going the extra mile this summer

As travel heats up, the industry finds smarter ways to use its marketing and ad budget to come out as....

By Nilanjana Basu

BrandTalk
AI: The big plan of the big tech world

In the recent earnings call, Meta, Microsoft & Alphabet executives spoke about higher investment in AI as it has become....

By Nilanjana Basu

BrandTalk
How Brands are riding on regional OTTs' reach to connect...

Industry observers say audiences are showing an affinity to consume content in their mother tongues, and brands who invest in....

By Nilanjana Basu

BrandTalk
K’taka election fever: Ad spends on news channels expected to...

Industry observers say the South market has a stronger news consumption pattern and with this state poll being touted as....

By Nilanjana Basu

BrandTalk
What does it mean to regulate AI?

In this edition of TechTalk, experts talk about how challenging regulating AI can be, the ways in which regulation can....

By Nilanjana Basu

BrandTalk
On the road to Karnataka: What’s in store for Amul

Experts say there will be initial hurdles for Amul because of the social divide between north and south brands, but....

By Nilanjana Basu

BrandTalk
Blending tech & creativity: The new winning formula in marketing

Industry observers note brands need to balance technology with creative marketing solutions while roping in data-driven insights

By Nilanjana Basu

BrandTalk
Customer engagement & personalization is the name of the game:...

The COO of the conversational AI marketing solution company speaks to e4m on how the company has been partnering with....

By Nilanjana Basu

BrandTalk
AI is packing a punch in Voice Search and how

Industry heads are unanimous that advancements in tech will make voice search more accessible, convenient and personalized, unlocking more opportunities....

By Nilanjana Basu