Ritika Raj STORY
BrandTalk
‘Britannia strives to keep up with evolving preferences of each...

Badri Beriwal, Chief Business Officer - New Categories, Britannia Industries, shares insights on entering a new category, launching TVC with....

By Ritika Raj

BrandTalk
We want to be the one-stop destination for everything for...

The Head of Marketing at Pepperfry shares insights on the new festive campaign, strengthening the brand’s positioning, marketing strategies, online....

By Ritika Raj

BrandTalk
Want to be more affable, inclusive & non-polarizing as a...

Sethi, Founder & CEO of Rage Coffee, shares insights on recent rebranding, association with cricketer Virat Kohli, marketing strategy, and....

By Ritika Raj

BrandTalk
Our conviction has been tested but it has helped build...

The COO & Co-founder of SUGAR Cosmetics shares insights from the seven-year journey of building the brand, the evolving TG,....

By Ritika Raj

BrandTalk
CEAT will always strive to make mobility safer & smarter:...

Raghunandan, Category Head - 2W/3W/LMC, CEAT Tyres talks about the brand's marketing strategy, the campaign #SheGoesAnExtraMile, product launches, and more

By Ritika Raj

BrandTalk
We will be recycling around 1 mn plastic bottles by...

Kundu, Deputy GM - Asia South: Marketing, Brand & Customer Acquisition, shares insights on the brand's new activist store, efforts....

By Ritika Raj

BrandTalk
Social commerce increases brand visibility and sales: Gitanjali Saxena, Tata...

Saxena, Business Head–Global Luxury, Tata CLiQ Luxury, shares insights on The Luxe Life 2, social commerce, evolving proposition and more....

By Ritika Raj

BrandTalk
Creating a fresh narrative in the category will help build...

Tewari, Chief Category & Operations Officer, Modenik Lifestyle, talks about the new brand identity & merger, marketing strategy, TVC campaign,....

By Ritika Raj

BrandTalk
Signify's focus will be on creating strong brand imagery: Nikhil...

Nikhil Gupta, Head of Marketing & Integrated Communications and Commercial Operations, SA, Signify, shares insight behind the new TVC, synergies....

By Ritika Raj

BrandTalk
‘Hyundai will continue investing in campaigns towards women empowerment '

Virat Khullar, Group Head – Marketing, Hyundai Motor India Ltd. talks about the insight behind the new campaign featuring Indian....

By Ritika Raj

BrandTalk
'Meera Music will not be restricted to any region, state,...

Raja Varatharaju, Business Head – Personal Care, CavinKare, talks about the 30-year journey of brand Meera, the launch of Meera....

By Ritika Raj

BrandTalk
Myntra’s social commerce business is one of the critical success...

Setia, Head of Marketing and Social Commerce, Myntra, shares insights on social commerce, influencer marketing endeavours, evolving brand proposition &....

By Ritika Raj

BrandTalk
We are on track to achieve Rs 5,000 cr revenue...

Gupta, CMO, Luminous Power Technologies, talks about the launch of the Lithium-ion integrated inverter-battery series, marketing strategy and more With....

By Ritika Raj

BrandTalk
‘Timex India experienced increased sales, brand loyalty by approaching multi-channels’

Manoj Juneja, VP - Marketing & Sales, Timex Group India Ltd shares insights behind the launch of Helix Metalfit, marketing....

By Ritika Raj

BrandTalk
We want to grow through multi-brand outlets and e-commerce platforms:...

Dua, Executive Director - Marketing & Sales, Relaxo Footwear, talks about the brand’s shift to digital, rebranding, marketing strategy, anticipated....

By Ritika Raj