Ritika Raj STORY
Marketing Moments
“We Are A New-age Brand & Believe In Reaching Out...

Vijayaraghavan Venugopal, CEO and CO-Founder, Fast&Up shares insights on the company’s transition from B2B to D2C, marketing strategy, product portfolio....

By Ritika Raj

Marketing Moments

Vignesh M, Head – Marketing, Brand and Corporate Communication, Equitas Small Finance Bank talks about the evolution of the fintech....

By Ritika Raj

Marketing Moments
‘There Is Greater Headroom For Growth For Pet Food Manufacturers...

Gaurav Kumar Kwatra, Director- Purina Petcare India from Nestlé shares insights on the brand’s journey in India, marketing strategies,....

By Ritika Raj

Marketing Moments
‘We Stand By Our Motto Of "The Care You Deserve”’

Suraj Vazirani, Founder and CEO, The Beauty Co shares the insights behind the new collection, marketing strategy, communication to consumers....

By Ritika Raj

Marketing Moments
‘Clovia Is All About Bringing World-class Products To Indian Customers...

Kant, Founder of Clovia, shares insights on the evolving lingerie category, data-driven tech taking centre stage, diversifying to new portfolios,....

By Ritika Raj

Marketing Moments
Bakstage is a great opportunity for brands to engage directly...

Shashank Singh, CEO & Founder, Bakstage|FLYX talks about the app, opportunities it offers to creators, conversations the app....

By Ritika Raj

Marketing Moments
'We have kept innovation and tech at the centre while...

Abhay Bahugune, Chief Operating Officer, Van Heusen walks us through the inception, execution, processing and marketing of Van Heusen’s new....

By Ritika Raj

Marketing Moments
‘2020 has been a game-changer for the shared workspaces’

Sumit Lakhani, Chief Marketing Officer, Awfis, shares insights on adapting to consumer needs, evolving into an integrating workspace solution provider,....

By Ritika Raj

Marketing Moments
'The core of our strategy will always be our employees...

Ketan Kulkarni, CMO and Head– Business Development, Blue Dart, shares insights on gearing up for vaccine roll-outs, challenges during pandemic,....

By Ritika Raj

Marketing Moments
‘Consumer experience comes in the form of product, value, availability...

Puneet Das, SVP– Marketing, Beverages – India, TATA Consumer Products, tells us how the brand is restaging the premium product....

By Ritika Raj

Marketing Moments
‘Developing a strong content strategy will help keep audiences engaged’

Shalini Rao, Chief Marketing Officer, Bengaluru International Airport Ltd, (BIAL), shares insights on the impact of Covid, marketing in times....

By Ritika Raj

Marketing Moments
'In times of distress, customers can hide but responsible brands...

Rajesh Uttamchandani, Director, Syska Group, shares insights on the rationale behind venturing into a new segment, marketing strategy, distribution plans,....

By Ritika Raj

Marketing Moments
Work from home has significantly impacted the sleeping pattern of...

Vinod Khandelwal Sr. GM (E-com head and Buying), Nilkamal Ltd shared insights on Doctor Dream’s brand-building, positioning strategies, expansion plans....

By Ritika Raj

Marketing Moments
Offline channels are showing a very healthy recovery: Kanwalpreet Walia,...

Kanwalpreet Walia, Marketing Head, Fragrance & Accessories, Titan, shares insights on SKINN’s new collection for adventure seeking men and the....

By Ritika Raj

Marketing Moments
‘Men In the Kitchen campaign, a subtle attempt at breaking...

Meghna Apparao, Chief Business Officer, Licious, shares insights on breaking stereotypes, banking....

By Ritika Raj