Shantanu David STORY
Shantanu David

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Martech
Job cuts & more: How big a threat is AI...

Industry heads shared that while the concern over job displacement due to AI is significant, generative AI is more likely....

By Shantanu David

Martech
Our aim is to build & engage with fan communities...

Murtuza Madraswala, Head of Marketing, NBA India, talks about their ‘Nets for Change’ campaign, the sports league’s strategy for India,....

By Shantanu David

Martech
Is retail media gaining pace in the digital advertising race?

As per industry reports & observers, retail media is the third-fastest-growing advertising channel; brands keen on this medium since ‘focused....

By Shantanu David

Martech
Editors Guild of India says Data Protection Act hurts freedom...

In a letter to the Centre, the Editors Guild has said several provisions of the Data Protection Act could pose....

By Shantanu David

Martech
Programmatic Advertising: Where the future of digital marketing is headed

As per dentsu e4m Digital Advertising Report 2024, programmatic buying of digital media contributed 42% (Rs 17,088 crore) to digital....

By Shantanu David

Martech
YouTube’s big bet on creators and Shorts: How can marketers...

Experts say by fostering this ecosystem, YouTube draws interesting and varied content, offering advertisers a dynamic platform to reach target....

By Shantanu David

Martech
WhatsApp Ads: A good call for B2B, B2C businesses

The convenience offered by Whatsapp Ads has made it a popular platform for businesses to establish cost-effective connection with its....

By Shantanu David

Martech
Neal Mohan’s YouTube 2024 pitch: Are marketers taking note?

Industry experts are unanimous that YouTube is well-placed to grow at a rapid pace, revolutionise advertiser relationships and user experience,....

By Shantanu David

Martech
AI will be the big thing that will change the...

Harsha Razdan, CEO, South Asia, dentsu, and Abheek Biswas, AVP, Consumer Insights, dentsu, launched and introduced the much-awaited dentsu-e4m Digital....

By Shantanu David

Martech
Small enterprises become big drivers of digital ad spends in...

Experts say startups/SMBs are set to revolutionize the advertising landscape, injecting innovation and agility into the ecosystem

By Shantanu David

Martech
Can Doughnut find its sweet spot in a cookieless world?

Doughnut can be a game-changer in the data privacy space, but its implementation needs thoughtful consideration and user education, say....

By Shantanu David

Martech
'GZPure is a first-of-its-kind landmark collaboration among independent agencies'

Gozoop Chairman and Co-founder Rohan Bhansali and CEO Prashant Deorah discuss how GZPure brings together capabilities in a digital world....

By Shantanu David

Martech
What’s new on advertisers’ menu: Zomato, Swiggy, other quick commerce...

Given the substantial number of users actively engaging with these platforms, they have become a significant and intriguing space for....

By Shantanu David

Martech
What’s driving the Brand Bharat narrative?

A rise in number of regional creators, increasing focus on languages and cultures, and initiatives like ONDC and Make in....

By Shantanu David

Martech
A brand’s success depends on your passion: Anupam Katheriya, Cholayil

Anupam Katheriya, CEO, Cholayil, spoke at the e4m Pride of India (South) Brands Summit on scaling a local brand to....

By Shantanu David