Shantanu David STORY
Shantanu David

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Marketing Moments
Data Humanization: How it empowers brands

By using data-driven insights, marketers can gain a deeper understanding of consumer motivations, behaviours and needs, considering their psychographic profile

By Shantanu David

Marketing Moments
Video is the new audio: Debjani Gupta, Zoom

The Country Marketing Leader for Zoom in India spoke to us about tapping into the Indian market, the platform’s latest....

By Shantanu David

Marketing Moments
Even today, newspapers are the most credible: Vijay Darda, Lokmat

Darda, Chairman, Lokmat Media Group, spoke about the changing nature of journalism in a discussion with veteran journalist Rajdeep Sardesai

By Shantanu David

Marketing Moments
Consumers are sitting on a gold mine: Thomas Been, DataStax

Been talks about how a host of new tools are revolutionizing the way organizations utilize AI and big data, and....

By Shantanu David

Marketing Moments
Agencies for AI regulation in India

This is the first of a two-part series that explores what advertisers and agencies want from upcoming regulations on Generative....

By Shantanu David

Marketing Moments
Return of Shein, BGMI and more: Can they win back...

The return and rebranding has to be a well-laid-off plan, especially the marketing and advertising part of it, for them....

By Shantanu David

Marketing Moments
Twitter’s pay-per-article en route: Will it get a flying start?

While some industry observers say making consumers pay for subscriptions wouldn’t be an easy task, others opine that the feasibility....

By Shantanu David

Marketing Moments
Ex-HT Media Rajan Bhalla announces two new startups

After moving on from HT Media, Bhalla has returned to the media landscape with BrandsAbility, which will launch on May....

By Shantanu David

Marketing Moments
Gaming Ads & CTV: A match-winning team?

One of the factors encouraging this association, say experts, is that the targeting capabilities of Connected TV advertising allow gaming....

By Shantanu David

Marketing Moments
Programmatic advertising in India: A hit as well as a...

In this edition of e4m TechTalk, we ask experts how well the industry is utilising programmatic advertising and what more....

By Shantanu David

Marketing Moments
Generative AI: Advertisers and agencies’ delight

e4m TechTalk series: In the second part of our companion piece on AI, industry experts evaluate the pros

By Shantanu David

Marketing Moments
Consumers now understand that there is an exchange of value...

Buxton, Managing Director - Asia (SEA, South Asia and North Asia except JP) at Magnite, talks about the growth of....

By Shantanu David

Marketing Moments
Generative AI: A powerful tool with pitfalls?

As part of the e4m TechTalk series, industry experts evaluate the cons of AI; a second part on the pros....

By Shantanu David

Marketing Moments
CTV is future-ready for a cookieless future: Prabhvir Sahmey, Samsung...

Sahmey, Senior Director, Samsung Ads India lead, shares with e4m insights into Samsung’s content recognition tool, the advent of CTV....

By Shantanu David

Marketing Moments
We ensure consumers get to experience the ‘pricelessness’: Manasi Narasimhan,...

The VP & Head, Marketing and Communications, S Asia, Mastercard, spoke to e4m about the brand’s support for sports, creating....

By Shantanu David