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By using data-driven insights, marketers can gain a deeper understanding of consumer motivations, behaviours and needs, considering their psychographic profile
The Country Marketing Leader for Zoom in India spoke to us about tapping into the Indian market, the platform’s latest....
Darda, Chairman, Lokmat Media Group, spoke about the changing nature of journalism in a discussion with veteran journalist Rajdeep Sardesai
Been talks about how a host of new tools are revolutionizing the way organizations utilize AI and big data, and....
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This is the first of a two-part series that explores what advertisers and agencies want from upcoming regulations on Generative....
The return and rebranding has to be a well-laid-off plan, especially the marketing and advertising part of it, for them....
While some industry observers say making consumers pay for subscriptions wouldn’t be an easy task, others opine that the feasibility....
After moving on from HT Media, Bhalla has returned to the media landscape with BrandsAbility, which will launch on May....
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One of the factors encouraging this association, say experts, is that the targeting capabilities of Connected TV advertising allow gaming....
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In this edition of e4m TechTalk, we ask experts how well the industry is utilising programmatic advertising and what more....
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e4m TechTalk series: In the second part of our companion piece on AI, industry experts evaluate the pros
Buxton, Managing Director - Asia (SEA, South Asia and North Asia except JP) at Magnite, talks about the growth of....
As part of the e4m TechTalk series, industry experts evaluate the cons of AI; a second part on the pros....
Sahmey, Senior Director, Samsung Ads India lead, shares with e4m insights into Samsung’s content recognition tool, the advent of CTV....
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The VP & Head, Marketing and Communications, S Asia, Mastercard, spoke to e4m about the brand’s support for sports, creating....
