Shantanu David STORY
Shantanu David

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Marketing Moments
Boost for blockchain & clear laws for crypto, web3: Digital...

Digital industry leaders say they expect the government to take steps for accelerating growth in the metaverse domain while promoting....

By Shantanu David

Marketing Moments
What creator economy wants from Budget 2023?

Well-defined guidelines and relaxations in TDS for micro-influencers are some of the other demands of the industry

By Shantanu David

Marketing Moments
Why first-party data will be the go-to strategy for advertisers...

With walled gardens and regulatory changes reducing available third-party data signals and driving new privacy requirements, first-party data will be....

By Shantanu David

Marketing Moments
Game for it: Why young esports content creators are the...

On National Youth Day, e4m explores why a career in game streaming and content creation, whether in gaming or just....

By Shantanu David

Marketing Moments
Why CTV enables stronger brand connect

Experts say the industry's perspective towards connected TVs is shifting with several players recognising its potential as a media vehicle

By Shantanu David

Marketing Moments
India’s use of voice search twice the global average: Are...

Media and marketing experts tell us how brands can best crack the algorithm for voice searches in India, as well....

By Shantanu David

Marketing Moments
Gaming self-regulation: Industry sees signs of support & recognition

Stakeholders welcome the Centre’s proposals, say this will help in establishing a sustainable industry while promoting responsible gaming

By Shantanu David

Marketing Moments
Esports 2023: It’s game time for advertisers

With online gaming sector expected to reach Rs 153 billion by 2024 to become the fourth largest segment of the....

By Shantanu David

Marketing Moments
Metaverse in 2023: A whole new world for brand engagement

We are looking at an explosion of possibilities with 5G supporting AR, VR and a host of virtual integrations, say....

By Shantanu David

Marketing Moments
Recognition for esports, big win for the industry

Indian government's move to recognise esports will also enable brands and advertisers to enter the system with more ease, say....

By Shantanu David

Marketing Moments
How YouTube is now the driving force for India’s creator...

YouTube's dominant market position and enormous mind share have given it a dominant place in the creators' universe, share industry....

By Shantanu David

Marketing Moments
Google multisearch: A new find for advertisers?

Industry experts are unanimous that Google’s new tool will present enormous opportunities for advertisers

By Shantanu David

Marketing Moments
2022: Metaverse is here, but is it there yet?

Experts discuss their intrigue, optimism and concerns about the elusive metaverse and what the coming years may bring for the....

By Shantanu David

Marketing Moments
At Hindustan Times, we challenged most orthodoxies: Rajan Bhalla

Bhalla, Group Chief Commercial Officer, of HT Media Ltd, opens up about his eventful tenure at the company and his....

By Shantanu David

Marketing Moments
When gamers turn game-changers for brands

With the promise of a captive audience and high views, it's little wonder why brands are turning towards gamers and....

By Shantanu David