Sonam Saini STORY
Marketing Moments
India-WI cricket series: DD set for a good innings with...

Feeds in 6 regional languages, prime-time matches and no clashes with other cricket events make the month-long series a good....

By Aditi Gupta Sonam Saini

Marketing Moments
Dabur to up ad spends on back of gross margin...

According to Dabur India Chairman Mohit Burman, the company now has 17 brands that are worth above Rs 100 crore

By Sonam Saini

Marketing Moments
Colors Rishtey bags slot on DD FreeDish for Rs 19...

According to sources, two news channels also bid for the spot at Rs 15 crore

By Sonam Saini

Marketing Moments
No IRS numbers: Print advertisers rely on other data sources,...

The absence of readership data has been a great impediment but that has not affected their trust in the medium,....

By Sonam Saini

Marketing Moments
ICC WTC 2023: Disney Star makes close to Rs 100...

While Star Sports Network has onboarded 15 sponsors, Disney+ Hotstar has got 13; advertisers who couldn’t get TV spots are....

By Sonam Saini

Marketing Moments
Life after IPL: How new content & collaborations will keep...

The platform has made several significant announcements, including a new lineup of web series and films and a subscription plan....

By Sonam Saini

Marketing Moments
New fiscal brings in optimism, advertisers set to increase spends:...

The Managing Director and CEO of ZEEL also said during the Q4 earnings conference that final legal issues regarding the....

By Sonam Saini

Marketing Moments
IPL 2023: Disney Star seeks higher ad rates for playoffs

The ad rates for league matches are in the range of Rs 15-16 lakh per 10 seconds

By Sonam Saini

Marketing Moments
'GEC is all about family viewing, we all come together...

Nina Elavia Jaipuria, Head-Hindi Mass Entertainment and Kids TV Network, Viacom18, shares that the kids category is still under-indexed and....

By Sonam Saini

Marketing Moments
'We have a robust sports portfolio and have added marquee...

Rajesh Kaul, CRO – Distribution & Intl. Sales and Business Head – Sports at Sony Pictures Networks India, tells us....

By Sonam Saini

Marketing Moments
Penetration of Star Sports channels across country is at its...

Gupta, Head - Sports, Disney Star, spoke about the factors that are contributing to the IPL 2023 viewership, airing matches....

By Sonam Saini

Marketing Moments
Our shows are largely driven by strong consumer insights: Kevin...

Vaz, Disney Star Head – Network Entertainment Channels, spoke to e4m on Star Plus completing 150 weeks in the leadership....

By Sonam Saini

Marketing Moments
Free Dish Auction Day 4: News channels defy boycott call,...

Prasar Bharati collected Rs 116.9 crore from the sale of seven slots

By Sonam Saini

Marketing Moments
Free Dish Auction: Prasar Bharati collects Rs 291 cr in...

At Rs 24 crore, Zee Anmol Cinema buys the most expensive movie genre slot ever

By Sonam Saini

Marketing Moments
Will HBO make an impact with OTT launch in India?

The plan to launch its own OTT platform, industry sources say, could be one of the reasons for Warner Bros....

By Sonam Saini