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Content volume has risen due to increase in the number of TV channels, but revenue of production houses has not....
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The ed-tech platform's advertising promotional expense grew to Rs 519.64 crore from Rs 393.39 crore in FY21, according to Tofler
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As per TAM AdEx data, while ad volume for English newspapers climbed 17% in 2022 compared to 2021, it grew....
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Industry experts say the print AdEx may experience a growth of 15–17% this festive quarter as compared to 2021
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Industry players positive that the sector will touch pre-Covid levels; freedom to be outdoors and emergence of new categories like....
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In conversation with exchange4media, Ajay Mehta, Founder and MD, Interactive Television, and MD of Kinetic India, spoke about how 2022....
Ad rates for the upcoming IPL season are expected to be double, according to experts. Also, since the entry cost....
Dutta, EVP and Business Head of Kids' channel–Sony Yay! at Sony Pictures Networks India, talks about the channel’s five-year journey,....
The couple has already been endorsing brands together but it will be interesting to see what brand #Ralia does in....
According to TAM Sports-IPL Advertising Report, the IPL advertising arena has 11 new categories and 71 new brands this year....
Industry experts say narrowing gross margins due to rise in raw material price and slump in rural demand have forced....
As Lulla ends his two-year-long stint as BARC CEO, we take a look at the ups and downs of his....
Most of the producers, cast & crew of TV shows who were shooting outside Mumbai have come back, while others....
Pawan Jailkhani, Chief Revenue Officer of 9X Media, talks about the growth of the music genre, new advertisers, and focus....
Industry leaders opine that television will continue to grow irrespective of the economy and other hurdles since the medium promises....
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