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Superhit movies on streaming platforms are outperforming OTT originals on Ormax Buzz ratings. However, such films are launched mostly on....
The company divested in DineOut & ILN Properties, partially sold its shares in Delhivery, and plans to launch a Fintech....
Madison is the incumbent agency
Dev, Category Lead- Global Whiskies, Bacardi India, tells e4m about the alcoholic beverage industry trends, experiential marketing and more
This cricket season saw over 50 new categories and more than 195 new brands compared to the last edition of....
At a time when brands are vying for consumer attention, here's how MarTech has been helping them navigate competition and....
If a match is one-sided and ends early, the broadcaster can compensate the advertisers by offering slots in other games.....
The Country Manager of Hasbro India talks about the launch of ‘Monopoly Cricket’, the strategy, being culturally relevant in local....
In a new initiative, any organisation will be eligible to apply for complimentary passes with priority given to registered charities,....
Roy breathed his last in Mumbai on November 14
Amazon has struck a deal with Snap that will let users in the US buy its products directly on SnapChat,....
Meta users in the US can buy Amazon products without leaving Insta or FB apps. Though the feature is yet....
While noteworthy, experts agree that the updates appear to have a fairly neutral effect on publishers but implementing them could....
The campaign encourages the audience to embark on a journey of financial security
The account will be handled by the agency’s Delhi headquarters
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