BrandTalk STORY
BrandTalk
Tech brands are extremely dynamic & performance-driven: Vaishali Verma, Initiative...

In a tete-a-tete with e4m, Initiative CEO Verma shares the agency's achievements, what makes them a favourite for tech brands,....

By Team PITCH

BrandTalk
IPL makes for a great association with a brand: Muthoot...

Sreechaitanya Garimella, Head of Marketing, Muthoot Fincorp, says IPL not only offers a high level of audience engagement but also....

By Team PITCH

BrandTalk
Rise in digital consumption in kids' genre not eroding TV...

Dutta, EVP and Business Head of Kids' channel–Sony Yay! at Sony Pictures Networks India, talks about the channel’s five-year journey,....

By Sonam Saini

BrandTalk
IPL gives any national brand the scale and sustenance it...

Ahuja, Head of Marketing at Spotify, talks about the motivation behind associating as a Broadcast Sponsor for TATA IPL 2022....

By Team PITCH

BrandTalk
Digital has made media planning more exciting: Prasanth Kumar, GroupM

Kumar, who will soon be completing three years at the helm of GroupM South Asia, talks about the changing media....

By Javed Farooqui

BrandTalk
We want to increase investment in Tamil & Telugu by...

Kalra, Chief Business Officer of ZEE5, says that Tamil and Telugu together account for 40 per cent of the overall....

By Simran Sabherwal

BrandTalk
The Indian business is quite a powerhouse: Ashutosh Srivastava, GroupM

Srivastava, GroupM Asia Pacific CEO, told e4m that China, India and Australia are the top three markets for the agency....

By Javed Farooqui

BrandTalk
Social commerce increases brand visibility and sales: Gitanjali Saxena, Tata...

Saxena, Business Head–Global Luxury, Tata CLiQ Luxury, shares insights on The Luxe Life 2, social commerce, evolving proposition and more....

By Ritika Raj

BrandTalk
Creating a fresh narrative in the category will help build...

Tewari, Chief Category & Operations Officer, Modenik Lifestyle, talks about the new brand identity & merger, marketing strategy, TVC campaign,....

By Ritika Raj

BrandTalk
Signify's focus will be on creating strong brand imagery: Nikhil...

Nikhil Gupta, Head of Marketing & Integrated Communications and Commercial Operations, SA, Signify, shares insight behind the new TVC, synergies....

By Ritika Raj

BrandTalk
IPL is a long-term investment, ROI in 12-18 months: Gagan...

Arora, Head of Brand & Marketing, Pristyn Care, shares about the Gurgaon-based healthcare startup's partnership with Disney+Hotstar and how IPL....

By Team PITCH

BrandTalk
‘Hyundai will continue investing in campaigns towards women empowerment '

Virat Khullar, Group Head – Marketing, Hyundai Motor India Ltd. talks about the insight behind the new campaign featuring Indian....

By Ritika Raj

BrandTalk
In-content advertising on linear TV can have maximising impact: LS...

Krishnan, Whisper Media CEO and Director in India, outlines that the biggest challenge right now is to get more marketers....

By Team PITCH

BrandTalk
'Excellence demands gender-fluid & agnostic ecosystem to thrive'

Raji Ramaswamy, CEO of Contract India, Wunderman Thompson India Group Company, shares her journey and how marketing is shaping a....

By Team PITCH

BrandTalk
'Meera Music will not be restricted to any region, state,...

Raja Varatharaju, Business Head – Personal Care, CavinKare, talks about the 30-year journey of brand Meera, the launch of Meera....

By Ritika Raj