BrandTalk STORY
BrandTalk
Sports is an integral part of our ethos as a...

Mehra, Head – Sports Initiatives and Associations, Usha International, talks about the brand's decade-long association with Mumbai Indians and their....

By Tanzila Shaikh

BrandTalk
AI without any human element is not the right way...

At the Goafest conference 2023, e4m spoke to the founder of Good Glam Group on topics concerning the brand’s marketing....

By Kanchan Srivastava

BrandTalk
YES Bank owns 43% market share of UPI: Nipun Kaushal

Kaushal, the CMO of YES Bank, talks about the brand's refreshed logo, future plans, market strategies, philosophy and media mix

By Aditi Gupta

BrandTalk
Video is the new audio: Debjani Gupta, Zoom

The Country Marketing Leader for Zoom in India spoke to us about tapping into the Indian market, the platform’s latest....

By Shantanu David

BrandTalk
We aim to grow Himalaya Ashvagandha by 3X the category...

Himalaya’s head of OTC business spoke to e4m regarding their new campaign around stress, the expected growth rate from the....

By Nilanjana Basu

BrandTalk
New fiscal brings in optimism, advertisers set to increase spends:...

The Managing Director and CEO of ZEEL also said during the Q4 earnings conference that final legal issues regarding the....

By Sonam Saini

BrandTalk
Even today, newspapers are the most credible: Vijay Darda, Lokmat

Darda, Chairman, Lokmat Media Group, spoke about the changing nature of journalism in a discussion with veteran journalist Rajdeep Sardesai

By Shantanu David

BrandTalk
We want to be where our new-age consumers are: Vineet...

Vice President of Marketing, South Asia, AB InBev, Sharma spoke to e4m about how Budweiser Beats performed in the Indian....

By Team PITCH

BrandTalk
OTT space is ripe for aggregating: Piyush Gupta, HT Media

During the Q4 earnings call, Group CFO Gupta stated that the company has not yet gone back to its pre-covid....

By Team PITCH

BrandTalk
Retail therapy: Decoding Myntra’s love for celebs

Sunder Balasubramanian, CMO of Myntra, talks to us about roping in fashion icons like SRK and Kiara for its latest....

By Tanzila Shaikh

BrandTalk
RD&X connects MarTech to AdTech: Rajiv Dingra, CEO

The CEO and Founder of the marketing solutions company spoke to e4m about the growth of AI, the trends in....

By Nilanjana Basu

BrandTalk
Consumers are sitting on a gold mine: Thomas Been, DataStax

Been talks about how a host of new tools are revolutionizing the way organizations utilize AI and big data, and....

By Shantanu David

BrandTalk
We’ve managed margins well despite cost headwinds: Gunjit Jain, Colgate-Palmolive

The VP of Marketing at Colgate-Palmolive gets talking about the brand's marketing mix, focus areas and strengths

By Nilanjana Basu

BrandTalk
We are going to invest more in digital & traditional...

Ghugre, Automotive Sales and Marketing Manager, Shell Lubricants, spoke to e4m about new additions to the company’s marketing mix, plans....

By Nilanjana Basu

BrandTalk
We have adopted a hybrid marketing strategy with focus on...

The Chief Distribution Officer of Canara HSBC Life Insurance speaks about the evolving BFSI sector and how they are keeping....

By Tanzila Shaikh