Amazon.com will allow Snapchat users in the U.S. to buy some products listed on the ecommerce company directly from the social media app, a spokesperson said on Monday, making it a deal similar to one recently inked with Facebook-owner Meta Platforms.
The deal would further open sales and advertising opportunities on Amazon shaking up the digital advertising ecosystem, especially when it is rolled out globally.
e4m reported on Tuesday how the Meta and Amazon deal (for the US, as of now) would reflect on their overall revenues and advertising revenue and how it would impact Google Search in the future once the partnership is rolled out globally.
“Customers will be able to shop directly from Amazon's Snapchat ads and check out without leaving the social media app”, the Seattle-based company said in an emailed statement, media reports say.
Potential buyers would also be able to see real-time pricing, Prime eligibility, delivery estimates, and product details on select Amazon product ads in Snapchat as part of the new experience, it added.
The deals with Meta and Snap come as the ecommerce giant looks to boost its product offerings through social media applications.
This alliance is not only beneficial for Amazon but also represents a significant boost for Snap.
The recent financial results from Snap revealed better-than-expected revenue and user growth for the latest quarter, signaling a positive trend where advertisers are returning to smaller platforms like Snapchat.
As both Amazon and Snap continue to innovate and collaborate, the synergy is poised to drive mutual growth in the dynamic landscape of ecommerce and social media, industry experts say.