Cetaphil, India's leading dermatologist-recommended skincare brand, has launched its latest TVC campaign, 'Hum Skin Ki Sune Tum, Tum Dil Ki Suno'. The ad film revolves around the challenges faced by women on daily basis that includes difficult working hours, changing weather conditions, and the impact these factors can have on their skin. In line with these challenges, the brand is accentuating solutions for combating skin dryness in these demanding conditions to help maintain and improve the skin's health and comfort with ‘Cetaphil Moisturising Lotion’. The 360-degree campaign has launched across television, digital, press and other mediums.
Conceptualized by the Jio Creative Labs, the narrative unfolds through a heartfelt conversation between an aunt and her pilot niece, delving into the trials of navigating life's demands with sensitive skin. The exchange strikes a chord, highlighting the imperative of nurturing sensitive skin amidst life's relentless demands. Cetaphil's moisturizing lotion takes center stage, emerging as a steadfast ally in defending against the five signs of skin sensitivity, enabling individuals to pursue their ambitions without compromising on their skincare needs.
Reflecting on the essence of the campaign, Raghavendra Sadashiva, Managing Director India & South Asia commented, "At Cetaphil, we delve deeper into the skin's unique requirements, deciphering the intricacies of sensitivity to foster a lasting bond with our patrons. We wanted to emphasize on the challenges faced by consumers with sensitive skin and how Cetaphil benefits to maintain healthy and comfortable skin. The thought was to appeal to both the practical and emotional needs of these consumers and highlight our product offerings. 'Hum Skin Ki Sune Tum, Tum Dil Ki Suno' epitomizes our commitment to nurturing skin resilience, enabling individuals to radiate confidence and grace, unencumbered by external challenges.”
The TVC was officially launched at the recent Nykaaland festival promising an engaging and informative experience for all attendees. Guests were also given first-hand experience including engaging skincare sessions, live demonstrations led by top dermatologists, and a firsthand encounter with the brand's wide skincare solutions.