Kartik Aaryan in the latest campaign film for House of McDowell’s Glassware showcases his ‘Yaaron Waali Baat’ and the journey of traversing through a special gesture for his Yaar by re-enacting an iconic scene from his movies, but this time in sign language to ensure that his friend, who hearing impaired, feels special and included in the celebration.
This campaign strongly emphasizes that sometimes going an extra mile through small, yet meaningful gestures can unlock limitless possibilities while bringing to life thehow inclusion is a critical part of all friendships. The ad serves as a powerful reaffirmation that there is no joy quite like the joy of ‘Yaaron Waali Baat’.
Varun Koorichh, VP, Marketing & Portfolio Head, Diageo India, said “We are thrilled to announce our latest campaign featuring superstar Kartik Aaryan as the face of House of McDowell’s Glassware. As a brand, we strongly believe in friendship as a medium to uplift each other and bring out the limitless possibilities of the bond we share with our yaars. This strategic collaboration not only heralds a new chapter for House of McDowell’s Glassware but also signifies a deliberate move to leverage Kartik's cinematic embodiment of friendships, notably portrayed through his infamous 'friendship pegs.' What stood out was how Kartik made sure in getting the sign language right and like the film, he actually did undergo a lot of coaching to learn ISL.”
Speaking on his association with House of McDowell’s Glassware, actor Kartik Aaryan said, “As an actor I've had the pleasure to experience incredible moments in life but when I reflect upon the true priorities that shape my life, friendships take the center stage. I am extremely elated to be associated with a brand like House of McDowell's Glassware that has served as a catalyst for fostering friendships. Shooting for the brand and understanding their ethos of Yaari has been an absolute blast. I couldn't be more excited about it. While my career has been an exhilarating journey, it's the friendships that I've made along the way that have truly enhanced the storyline of my life making this partnership extremely personal and special for me.”
The beautiful film was conceptualized by DDB Mudra and executed by Nineteen Films