Marketing Moments STORY
Marketing Moments
Festive bonanza for early-stage startups, but will it reflect on...

Experts say ad spends by startups may get affected this year as unicorns have tightened their purse strings and early-stage....

By Kanchan Srivastava

Marketing Moments
Fujifilm India launches campaign to promote regular health check-ups

The campaign is titled ‘Never Stop: Innovating for a healthier world’

By Team PITCH

Marketing Moments
How healthcare startups are going big on marketing

With consumers showing an increasing need to be cautious about their health, startups have taken to social media and digital....

By Team PITCH

Marketing Moments
Festive spending bounces back this Onam

Industry experts are optimistic that spending by consumers and advertisers will match the pre-pandemic level this festive season

By Team PITCH

Marketing Moments
Will FMCG brands pump in more AdEx to cash in...

While inflation continues to bother consumers and brands both, marketers are trying their best to boost their festive sales, say....

By Kanchan Srivastava

Marketing Moments
Dabur Red Paste signs Amitabh Bachchan as brand ambassador

Launches campaign with the actor in double role

By Team PITCH

Marketing Moments
Zebronics launches 4-part campaign with Janhvi Kapoor

The film series has been conceptualised by FoxyMoron

By Team PITCH

Marketing Moments
Filo launches first brand campaign ‘Ask Filo’

The digital campaign addresses the challenges faced by students while studying

By Team PITCH

Marketing Moments
Viewership drop: No deterrent for TV advertising

TV is still one of the highest reached media and has been an integral part of brands' growth journey, contend....

By Javed Farooqui

Marketing Moments
How AR & VR are driving marketing for the auto...

Industry players say it is time to embrace metaverse and other tech tools as one can communicate with the audience....

By Team PITCH

Marketing Moments
Havells launches digital campaign ‘#LetsEndDarkness Moments’

The campaign showcases real-life inspiring stories of five influencers

By Team PITCH

Marketing Moments
Filter coffee shots: Know the brands brewing South India's favourite...

Cothas and Levista have built a legacy of coffee marketing in the southern region of India

By Team PITCH

Marketing Moments
Hopeful of a good festive season, will Print reach pre-Covid...

Industry experts say the print AdEx may experience a growth of 15–17% this festive quarter as compared to 2021

By Sonam Saini

Marketing Moments
The economics of landing page, and what’s driving up the...

While a lot has been spoken about the legal and ethical sides of the issue, exchange4media looks further, into the....

By Javed Farooqui

Marketing Moments
Xaxis India launches new programmatic media commerce solution

The service is called Discovery Commerce

By Team PITCH