Oommen has been associated with Myntra for the past seven years Myntra has elevated Aashish Benjamin Oommen as Senior Director – Marketing, as per media reports. Oommen has been associated with Myntra for the past seven years. At Myntra, Oommen has handled brands like HRX with Hrithik Roshan, House of Pataudi with Saif Ali Khan and All About You with Deepika Padukone. His responsibilities include guiding the overall brand marketing strategy, developing a brand positioning and communication strategy, and executing marketing campaigns across ATL, BTL and digital. Prior to Myntra, Oommen has worked with organisations like United Breweries Limited and Arvind Lifestyle Brands Limited.