Diwali ads: Love and homecoming at the heart of campaigns this festive season

This year, brands aim to redefine what Diwali means beyond the celebrations

by Team PITCH
Published - November 10, 2023
2 minute To Read
Diwali ads: Love and homecoming at the heart of campaigns this festive season

Diwali is undoubtedly the biggest festival in India. The proverbial festival of lights illuminates not only homes and lives but also marketer budgets. The Diwali opportunity is too big for marketers to pass on. With gifting and shopping in full swing, brands seize this opportunity to create Diwali marketing campaigns to gain customer attention.
This year, we have some delightful Diwali campaigns celebrating the festival of lights. In the true spirit of the season, these campaigns are centred on human emotions, kindness, celebrations, family and homecoming.


Festive times bring families together, but can sometimes also stoke tensions and cause resentments to surface. Amaze launched a short film centred on the theme of family and reconciliation. It also shines a light on modern father-son relationships and the willingness to right wrongs.

Greenlam Industries

Conceptualized and directed by The Titus Upputuru Company, this Diwali film celebrates selflessness and kindness as things that make us beautiful from the inside.

Kalyan Jewellers

The jewellery brand's Diwali ad is a pageant of India's top stars from across the country. Amitabh Bachchan, Jaya Bachchan, Akkineni Nagarjuna, Prabhu Ganesan, Kalyani Priyadarshan, Rashmika Mandanna and Shiva Rajkumar headline this star-studded film.


The brand's Diwali campaign, ‘Har Tyohaar Mein Saath' targets the Indian middle class across metros and towns in India, highlighting unique ways of finding joy in the festive season. The ad is a reflection of the many Diwalis of our everyday lives, which may or may not involve festivities.

Luminous Power Technologies

The brand tips its hat to the unsung heros who bring love and light into others' lives. The campaign celebrates the spirit of giving and making a significant difference in someone's life.

PNB Housing Finance

The finance brand's campaign is centred on the feeling of finally owning a home, a dream among many middle-class families in India. It portrays the quintessential feeling of homecoming, served with a side of humour.


vivo puts family and home at the heart of its year's Diwali campaign. The campaign aims to showcase vivo as a smartphone brand that helps people connect with their loved ones and express their love.