On day one of Goafest 2023, EssenceMediacom was named Media Agency of the Year, winning four gold metals and one Grand Prix for their campaign ‘The Missing Chapter’ for Whisper India under the sub category- Innovative Use of Out of Home.
EssenceMediacom won four gold for campaigns, ‘Tapping Twitter’ to educate users on online safety for Google, ‘Lets not just greet but meet this Diwali’ for Coca- Cola, ‘Dekho Wicket Se Cricket’ for Thums Up, and ‘The Missing Chapter’ for Whisper. The agency won 20 metals in total.
A total of 18 Publisher ABBYs and 94 Media ABBYs were awarded on Day1 of Goafest of the Publisher and Media ABBYs. For Media ABBYs, 1 Grand Prix, 25 Gold, 33 Silver and 35 Bronze were awarded. For Publisher ABBYs, 2 Gold, 5 Silver and 6 Bronze were awarded and 5 entries were given a Certificate of Merit.
Mindshare won six gold for their campaign ‘Aanandam Aarambam' - Happiness starts with a cup of Bru! for Bru, RJ Off-Air, IPL On-Air for Star Sports, Unilever's B2B app reaches a new SHIKHAR (Peak) for Shikar, Thumbstopping Beauty Biases for Dove, Trixy Cinegame - 3 Layers of Fun for Kwality Walls and Stop The Beauty Test for Dove.
Madison won four gold for their campaigns- Sreshth Pradhan 2.0 for Asian Paints Ace Te Sparc, Anupama and the Go cheese Factory- the biggest 8-minute-long brand integration in daily soap for Go Cheese, The Content Connection - How Bridging Gaps and Helping Users Led to 2X The SEO Love! For Vicco, Blue Star Water Purifier Cresto becomes #1 product in Best Sellers on Amazon for Blue Star Ltd.
ABP has won one gold for ABP Centenary Campaign in the category Publisher Abby- Best marketing of a printed newspaper/edition.