Harsha Razdan: dentsu’s man of the moment

As CEO-South Asia, Razdan will be driving growth opportunities and creating a new value ecosystem for clients with consumers at the centre

by Team PITCH
Published - March 09, 2023

1 minute To Read

Harsha Razdan: dentsu’s man of the moment

Harsha Razdan, dentsu's new CEO-South Asia, is a brand veteran in the true sense of the term. For over 25 years now, he has been working across global FMCG organisations in various leadership roles, charting paths for tech-driven transformation with his expertise.

At dentsu, Razdan will drive growth opportunities. According to his new boss Rob Gilby, CEO-APAC, Razdan will create a new value ecosystem for clients with consumers at the centre.

In his current role at KPMG, he leads clients, sectors and the channels program as Head-Clients and Markets. Razdan joined KPMG in 2018 and has since been part of the Advisory Leadership Team. He is also responsible for shaping KPMG India's communication strategy.

An alumnus of XLRI Jamshedpur, Razdan started his career at Pepsico as General Manager-Marketing, and after about 8 years moved on to Hindustan Lever as Regional Sales & Customer Manager.

He was later with Accenture, first as Partner and then as Managing Director - Consumer Goods & Services, till 2018.

Based out of Mumbai, Razdan's role at dentsu sure seems to be exciting, and as he himself put it "can’t wait to get started".

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Harsha Razdan: dentsu’s man of the moment

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