Larah, the opalware brand by Borosil, has undergone a change in brand identity and positioning. The brand aims to target modern Indian women who multitask and strive to excel in every aspect of their lives.
With the theme "My Home, My Way," Larah emphasizes women's choices, efforts to showcase their personality and commitment to making healthy, savvy, and sustainable choices for their homes and loved ones. The brand's new immersive experience includes a new logo featuring a deep aubergine hue, which represents self-assurance and confidence - virtues that embody today's women.
The brand will roll out its changes in packaging design, POS, and online digital communication, with a renewed commitment to empowering and recognizing the value of modern Indian women.