Sun Pharma’s Revital H launches #NekiEbadat

The brand has created an online platform where people can contribute towards this cause

by Team PITCH
Published - April 28, 2022
2 minute To Read
Sun Pharma’s Revital H launches #NekiEbadat

Revital H, Sun Pharma Consumer Healthcare’s flagship OTC brand shares an ode to those who find the physical strength to fulfil their duties in the holy month of Ramazan. Muslims fast the entire duration of Ramadan and fasting is tough, especially for people whose occupation involves intense physical activity. Sun Pharma’s #NekiEbadat campaign salutes the determination and faith of the rozedaars across the country. It also inspires people to take a step forward and help others in need which is a core principle of Islam. This principle is heightened during Ramadan as charity lies at the heart of the holy month.

Revital H has created an online platform where people can contribute towards this cause by creating their own Iftar Thali and donate it at a click of a button. On every plate donated, Revital H will contribute one plate from its side as well. Sun Pharma’s Consumer Healthcare has partnered with the Love Care Foundation, one of the prominent NGO’s working with kids from the underprivileged section of the society.

The campaign is ongoing and has successfully covered places like Delhi NCR and Faridabad. It has seen a good traction so far with more than 16000+ plates being donated till date. The campaign is live on Revital H’s Facebook, Instagram and YouTube channels with a planned outreach to more than 10 million people. The total donation amount collected till date through this initiative is around 14 lakhs.