T.A.C - The Ayurveda Co. has raised Rs 100 crore in its Series A funding round from consumer VC fund, Sixth Sense Ventures. The round also saw participation from actress Kajal Agarwal, other start-up founders and venture debt funds.

The funds raised will be used to expand offline presence, improve product manufacturing, expand research and development, and accelerate digital awareness around Ayurveda and T.A.C in the ecosystem. T.A.C plans to integrate and automate Dosha Consultation-based personalized skin, hair and wellness routines.

Nikhil Vora, Founder & CEO Sixth Sense Ventures said, “Though there is a huge clutter of digital-first BPC brands, only a handful have been able to get shelf space in the offline world, where ~90% of the market still resides. GT presence is critical to drive real scale for any consumer brand. Having moved offline early, establishing distribution across offline retail formats and geographies, T.A.C is garnering shelf space in areas dominated by incumbents to become an omnichannel BPC brand. Furthermore, with rapid evolution of consumer preferences towards natural, and now Ayurveda-driven, T.A.C is addressing this with affordable pricing and accessibility across all TGs. Thrilled to partner with the super passionate and determined duo, Param and Shreedha to realise their vision.”