TVS Eurogrip Tyres celebrated today’s woman through all-women motorbike rides in Mumbai and Bengaluru and a film titled “Unstoppables”.
The film features some of the women who joined the tyre manufacturer's Women’s Day ride and captures the spirit of women who love riding. These #unstoppables represent today’s strong and independent women, who get going with confidence, facing all that life throws at them along the way. The film resonates with the energy and vigour of the five passionate women bikers.
Speaking about the campaign, P. Madhavan, Executive Vice President - Sales & Marketing, said, “Women are truly unstoppable, and we are proud to celebrate this through our Brunch and Biking rides and this campaign. Our best wishes on International Women’s Day. We’d love to see more women riding, seeking challenges, and realizing their true potential.”