Swedish home furnishing brand Ikea has named Leo Burnett India as its creative agency, according to media reports.
The mandate was reportedly won following a multi-agency pitch.
This account was earlier held by Dentsu Creative.
One of the reports claimed that more than 15 agencies participated in the pitch.
The company last month came up with a new campaign showcasing its storage solutions. The TVC features IKEA’s two iconic products – Kallax and Trofast. The TV commercials highlight the advantages of using IKEA storage and organisation solutions to declutter and organise spaces, making life at home easier and stress free while creating a spacious living environment for the entire family.