Wavemaker India's Karan Rao has announced his new role within the company through a LinkedIn Post. Rao has been elevated to National Head, Growth and Partnerships from his previous role as National Director, Partnerships (Content, Tech, Gaming and Sports).
Rao, a veteran in the branded content function with over 13 years of experience in the field, is responsible for content strategy at Wavemaker, conceptualising reality TV show formats, digital content, radio content, movie associations, sports partnerships, live events and on-ground activations.
His LinkedIn profile says that he has also spearheaded critical projects pertaining to content projection in emerging media.
He joined Wavemaker in 2019 as Head of North - Content, Sports and Partnerships. Prior to that, Rao worked for Huawei and GroupM.