Lodestar UM wins BMW India’s integrated media mandate

The agency retains the media duties of the auto major for 5 more years following a multi-agency pitch

by Team PITCH
Published - November 17, 2022
1 minute To Read
Lodestar UM wins BMW India’s integrated media mandate

Following the successful completion of its half-a-decade-long association with BMW India, Lodestar UM has successfully retained the luxury auto giant’s integrated media duties. The win came on the heels of a competitive multi-agency pitch held through March to October.

With an enduring focus to cement BMW’s product superiority and attract newer upwardly mobile people to the premium auto segment, Lodestar UM’s renewed mandate for BMW spans the entire media spectrum across mainline, digital, out-of-home, events and special projects. The account will continue to be led out of the agency’s Gurugram office. 

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