Tags STORY
Marketing Moments
IPL or Elections: Who had a better run Outdoors?

Thanks to IPL and elections, brands are likely to have increased their OOH budget 20-25% this year compared to a....

By Chehneet Kaur

Marketing Moments
MFA sites or programmatic parasites draining ad budgets?

According to a report by the Association of National Advertisers, nearly 23% of the $88 billion spent on programmatic advertising....

By Sohini Ganguly

Marketing Moments
Is streaming now cable TV without the cord?

With OTTs expanding offerings, viewers now switch between OTT, gaming and FAST channels, much like how they surfed between channels....

By Shantanu David

Martech
Virtualness wants to be the Canva of blockchain: Kirthiga Reddy

The founder of Virtualness, Kirthiga Reddy, spoke to e4m on how Virtualness as a platform provides engagement and monetization for....

By Shantanu David

On The Move
Sandeep Karwa to lead Flipkart Ads

Karwa joined Flipkart in 2012 as a Senior Manager in charge of setting up the smartphone business for the ecomm....

By Team PITCH

Marketing Moments
‘Koffee With Karan’ helped us increase brand visibility: Bala Sarda,...

On the occasion of International Tea Day, e4m caught up with VAHDAM India’s Founder & CEO Bala Sarda on the....

By Sohini Ganguly

On The Move
Neville Shah to join FCB Kinnect as Chief Creative Officer

Neville Shah will be FCB Kinnect’s first-ever Chief Creative Officer and shall be based in Mumbai

By Neeta Nair

Marketing Moments
Counting on the big day: News channels expect up to...

Ad rates too typically go up 40-50% during elections, say industry experts


Marketing Moments
Clovia gets Manushi Chhillar as brand ambassador

Manushi Chhillar features in the brand’s latest campaign ‘Coffee to Club with Clovia’

By Team PITCH

Marketing Moments
Nutrica challenges 'one-size-fits-all' approach towards cooking oil in new campaign

Conceptualized and developed by GOZOOP Group, the campaign consists of six commercials, OOH, print, in-shop and other digital assets

By Team PITCH