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Marketing Moments
VMLY&R & Geometry launch end-to-end creative commerce company

The new service will help connected brands grow by unifying client strategies around commerce to drive both brand equity and....

By Team PITCH

Marketing Moments
We intend to take our direct subscriptions to double-digit figures:...

Pantvaidya, the Group COO of Balaji Telefilms and CEO of ALTBalaji, speaks about the platform's performance in the year gone....

By Javed Farooqui

Marketing Moments
After 25 years, Vishnu Mohan quits Havas

Mohan will continue to serve as the chairman of the Vivendi Committee Vishnu Mohan, Chairman and CEO at Havas Group....

By Team PITCH

Marketing Moments
Print ends year with marginal dip thanks to H2 ad...

As per data, jacket-full page was the preferred ad position in the print medium during 2020 Though print advertising suffered....

By Tasmayee Laha Roy

Marketing Moments
Spends on mobile advertising to witness a spike: Report

According to InMobi's latest report, mobile ad spending is predicted to rise 38% in India over this year The Covid-led....

By Misbaah Mansuri

Marketing Moments
The Wonderful Company names Edelmen as AOR

The agency has been hired to promote California Pistachios Edelman has been appointed Agency of Record to promote California Pistachios....

By Team PITCH

Marketing Moments
Pay DTH active subscriber base has 70.70 million in Jul-Sep...

A total of 120,000 new subscribers were added to Pay DTH platforms Pay DTH platforms added 120,000 new subscribers to....

By Team PITCH

Marketing Moments
'E-commerce, content and performance will be the most critical in...

Ajay Gupte, CEO – South Asia, Wavemaker, talks about the key trends that will define the year, adding that the....

By Christina Moniz

Marketing Moments
Will advertiser interest in cricket see a hike after India’s...

Industry watchers note that higher the viewership and demand, the easier it is to sell ad inventory for the broadcaster....

By Misbaah Mansuri

Marketing Moments
'The new logo of Club FM has a longer U...

e4m spoke to Mayura Shreyams Kumar, Director, Digital Business, Mathrubhumi Group & Naveen Sreenivasan, Head Media Solutions, TRD, Mathrubhumi Group....

By Noel D'souza