Tags STORY
Marketing Moments
Why run helter-skelter for money when you have gold at...

The campaign promotes the brand’s ‘doorstep gold loan’ service

By Team PITCH

Marketing Moments
Pitch CMO Summit 2024: Upcoming edition to bring brand leaders...

The summit will be held on Thursday, March 21, 2024 in Mumbai

By pitchteam

Marketing Moments
Radio recovers just 73% of pre-Covid numbers: What's slowing the...

Experts cite lack of measurement, lower ad rates and strong competition from OTT platforms as some of the factors muting....

By Chehneet Kaur

Marketing Moments
IPL’s Superbowl Moment: What the two sporting events can teach...

Super Bowl campaigns are famous for their storytelling and emotional appeal. IPL advertisers could take inspiration from this approach to....

By Shantanu David

Marketing Moments
Show me the money! How much do India's top influencers...

Big marketing bucks, data and insights, and rise of social commerce have been creating the right grounds for content creation....

By Tanzila Shaikh

On The Move
Condé Nast India names Sonia Kapoor as Chief Business Officer

Sonia Kapoor joins Condé Nast India from Zee Media's Innovation Studio where she served as the Head of Branded Content

By Team PITCH

Marketing Moments
The curious case of digital ad growth slowdown

Some blame consumer influx that's leading to lower ad costs. Others say that 'slowdown' is a misnomer for market correction.....

By Shantanu David

Marketing Moments
Disney Star ropes in Dream11 as co-presenter for IPL 2024

Harsh Jain, CEO & Co-Founder, Dream11 said that the platform has also extended sponsorship to all 10 IPL teams and....

By Team PITCH

On The Move
Chinmay Chandratre joins FCB/SIX India as Sr. Vice President -...

Prior to this role, Chinmay was the General Manager at Madison World

By Team PITCH

Marketing Moments
Publicis Play & Hero Motocorp collaborate for on-ground gaming live...

The event featured four gaming influencers-- Mortal, Gamerfleet, LolzZz, and Dobby

By Team PITCH